Manufacturing Today - March/April 2016 - 29


Work Truck Show SPECIAL SECTION

"If you're a construction worker, or just wanted to have
power when you take your vehicle camping, it eliminates
the need to tow a generator behind you," he states. "You
can plug in your appliances, power tools or use for disaster relief purposes."
VIA sells virtually nationwide with focus on fleets.
"We're not in every state, but we're certainly concentrated in those states that have high-incentive programs,"
Perriton states.
The company's customer base largely consists of utility, telecom firms, government agencies and large national private fleets.
"Most of these companies that we're working with
have targets for sustainability and are moving with their
fleets to have a higher concentration of electrification,"
he explains. "The utilities especially have established
electrification mandates for capital spend this year and
ongoing years."

A Disciplined Operation

make to the whole electrification movement ... is gratifying," he explains. "2015 was very much a development
year for us. We received our certification in June from the
California Air Resources Board to put the vehicles into
the market."
VIA anticipates significant growth with its vehicle sales
in 2016. "Our customer base is anxious to apply these vehicles to their fleets," Perriton states. "While there is relatively small penetration at this point, the growth factor
is strong.
"It tells us that this is the right product and the right
thing to be doing," he continues. "We have not seen an
abatement of interest in the customer base, the fleets or
otherwise.
"There is considerable energy and ongoing interest for
the application of these vehicles," Perriton says. "We see
the future as being very bright. We are the only ones who
have a fully certified light-duty platform of vehicles to offer to the customer. There is every reason to be optimistic
for the future and growth of our company." mt

VIA's primary manufacturing location is a 50,000-squarefoot plant in San Luis Potosí, Mexico. The headquarters
are located in Orem with three separate buildings, Perriton says. One features battery production. Another
is home to its software development and service operations. The third houses its administrative staff and more
manufacturing operations.
VIA's Engineering and Manufacturing is managed by
COO Bob Purcell. "He brings the disciplines of manufacturing excellence," Perriton states, noting that Purcell,
former CEO of Protean Electric, was previously at General Motors and responsible for all advanced vehicle programs including EV1.
Purcell brings the skills of the manufacturing sector,
including all the disciplines that are required for simultaneous engineering development, Perriton says. "We
also have a number of other individuals that are automotive-steeped in their history and background," he says.
The company has utilized lean manufacturing "from
the very get go," Perriton continues. "We produce to customer orders and do not build inventory. Lean manufacturing principles are endemic from the beginning of our
operations."

Looking Bright
Perriton is proud that VIA, as a modestly sized company,
has designed, developed and certified a light-duty pickup
and van that is marketable. "The contribution that we
MARCH/APRIL 2016 manufacturing-today.com

29


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Table of Contents for the Digital Edition of Manufacturing Today - March/April 2016

Contents
Manufacturing Today - March/April 2016 - Cover1
Manufacturing Today - March/April 2016 - Cover2
Manufacturing Today - March/April 2016 - 1
Manufacturing Today - March/April 2016 - 2
Manufacturing Today - March/April 2016 - Contents
Manufacturing Today - March/April 2016 - 4
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Manufacturing Today - March/April 2016 - Cover3
Manufacturing Today - March/April 2016 - Cover4
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