Manufacturing Today - March/April 2016 - 42


Encore! Glass
www.encoreglass.com / HQ: Fairfield, Calif. / Employees: 70 / Nick First, VP of operations:
"We appreciate all of our customers large and small and treat them with the same level of service."
encore! glass is led by
president and ceo john first
(left) and vice president of
operations nick first.

Service in a Bottle
encore! glass meets the bottle, carton and related
logistical needs of its customers in the winemaking
and other industries. by jim harris
Encore! Glass' biggest ongoing
operational challenge is something
most companies would be happy to
face. "We have had a very good problem, and that is rapid growth," Vice
President of Operations Nick First
says. "One of our ongoing challenges has been to implement the infrastructure we need to accommodate
that growth."
The
company
distributes
high-quality wine bottles that it imports from manufacturers in China
and Mexico. "We've been a wine industry specialist for our entire history, but at the end of the day we are
42

manufacturing-today.com MARCH/APRIL 2016

more than that - we're a service and
glass container specialist," he adds.
Encore! Glass in 2014 moved into
a new distribution and assembly facility in Fairfield, Calif., in response
to increased business. The company is looking to bring on more sales
representatives to handle new accounts, which in turn will likely lead
Encore! Glass to seek a larger facility within the next few years.
The majority of the company's
customers are wineries in California's Napa Valley region, though
that is rapidly changing. "Until recently we focused solely west of the

West

Rocky Mountains," First explains.
"Today, we are seeing growth out
east as well as in Canada - there's a
growing wine market near the Great
Lakes and a large wine region in
British Columbia."
In addition to expanding geographically, the company is preparing to enter new markets including
craft beer and spirits. "We will be
exploring other glass bottle opportunities in the very near future," he
adds. "We're moving outside of doing just wine and looking to grow in
different product classes."
The company intends to provide
its new customers with the same
level of service it has extended to
its longtime clients. "We appreciate
all of our customers large and small
and treat them with the same level of service. That's not something
that can be said for our competitors," First says, noting that many of
its largest winery customers started
as much smaller companies.

A Complete Package
Encore! Glass provides several different shapes of bottles to its customers, who then fill, label and
market them. In addition to bottles,
the company offers a wide range of
packaging solutions including custom glass molds, custom-printed
cartons, decant services and filled
wine shippers.
The company ships its bottles in
packaging material and cartons that
are re-used by wineries to ship finished products to retailers.
"The wine industry is very marketing driven, so the use of high-end
printed cartons is very common,
even for small lots; this is something very specific to our industry,"
First says. "We help our customers
develop printed cartons; they might


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Table of Contents for the Digital Edition of Manufacturing Today - March/April 2016

Contents
Manufacturing Today - March/April 2016 - Cover1
Manufacturing Today - March/April 2016 - Cover2
Manufacturing Today - March/April 2016 - 1
Manufacturing Today - March/April 2016 - 2
Manufacturing Today - March/April 2016 - Contents
Manufacturing Today - March/April 2016 - 4
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