Manufacturing Today - March/April 2016 - 63


Acieta llc
Midwest

www.acieta.com / Employees: 140+ / Specialty: Industrial automation and robotics / Tim
Rademaker, customer service manager: "We want it to be easy for customers to do business with us."

Sustainable Success

acieta llc gives its clients more value with its
robots and added services. by alan dorich

Some might fear unforeseen complications when it comes to implementing robotic technology, but Acieta LLC strives to make things simple.
"We want it to be easy for customers
to do business with us," Service Manager Tim Rademaker declares. "We
simplify the process of doing business
with us. We believe that our approach
is a key differentiator from other robotic integrators."
The company, with locations in
Pewaukee, Wis., and Council Bluffs,
Iowa, has installed more than 4,000
robotic systems for customers
throughout North America. These
include robotic systems used in the
agriculture, construction, oil and gas,
mining, general industry and automotive markets.
Rademaker explains that there are
some misconceptions about industrial robotics. For one thing, all of those
installs do not lead to a net reduction
in human workers, he asserts.
"We want the customer to be able to
take those people and use them in better places," he says. "This allows for
companies to meet growth demands
where new employee resources are
not always available."

Strong Support
Acieta's success depends on its most
important resource: its customers,
Rademaker says. "Without customers, we don't have a business," he explains. "When they are successful, we
are successful."
When Acieta takes an order from a
customer, the company both designs

acieta's comprehensive
offering means clients can
rely on it for technical
support and parts.

and integrates the system into their
operations. "But after the sale is when
the real support starts," Rademaker
comments.
"We help them maintain the system
and maximize [its] life, efficiency and
uptime," he says, comparing it to the
process of buying a car. "It's great to
drive it off the showroom lot when it
is new and shiny.
"But after a year, if the car is giving
you mechanical issues, it's not what
you bargained for when you purchased it," Rademaker continues. "We
want to make sure we give you the recommendations and support up front

to avoid those issue altogether and
cover you in the event of a problem."
That support includes being a onestop shop to customers and being
there when Acieta is needed. "If they
have an issue, they can pick up the
phone and call us," he says, noting
that the company is available 24/7.
"We also have a one-hour guarantee in place," Rademaker continues.
"If you leave us a message, you'll hear
from us within an hour, [even if you]
call day or night."
Acieta's clients can rely on it for
technical support and parts. "We'll
look up what sensor you need, tell
MARCH/APRIL 2016 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - March/April 2016

Contents
Manufacturing Today - March/April 2016 - Cover1
Manufacturing Today - March/April 2016 - Cover2
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