Transportation & Logistics International - Winter 2013 - (Page 86)

WAREHOUSING& PACKAGING “The logistic process starts long before product comes into the warehouse.” -Marvin Leto, vice president Logistical Leverage APPAREL POWERHOUSE PERRY ELLIS INTERNATIONAL RELIES ON ITS OWN WAREHOUSES AND LOGISTICS PARTNERS. > P E R RY E L L I S I N T E R N AT I O N A L I N C . BY J A M I E M O RG A N What started out 45 years ago as a small wholesale apparel company selling a Latin clothing staple has transformed itself into an internationally known designer, distributor and licensor of brand name apparel. George Feldenkreis created Supreme International in 1967 and entered the apparel market selling guayaberas – pleated, four-pocket shirts widely worn in the Caribbean. It also was a hit in the Florida market, which is Supreme International’s headquarters. Over the past four decades, Supreme International has purchased other brands to // Perry Ellis International owns more than 25 own some of the most widely distributed brands that are distributed to more than 50 coun- brands today, including its current name- tries, requiring logistical excellence. sake – Perry Ellis. Supreme International changed its ers operated by third-party logistics parts of the world. They are our eyes and name to Perry Ellis International (PEI) (3PL) partners. All PEI apparel sold in ears in the various countries we work in.” in 1999. This purchase was preceded and the United States comes from one of followed by other acquisitions. these locations. Stores submit their pur- that PEI ties into to upload its orders. chase orders and arrange their own pick- When orders are shipped, PEI’s ware- tributed to more than 50 countries ups. However, according to Vice houses receive automatic shipping notifi- through regional, national and interna- President of Logistics Marvin Leto, the cations. PEI then turns around and notifies tional department stores, as well as logistics process begins before a single the customers’ transportation manage- through company-owned stores and cor- delivery is made either to PEI’s ware- ment systems when shipments are ready. porate wear distributors. houses or to retailers. PEI now owns 28 brands that are dis- Each manufacturer has its own system The customers decide when and how The company has ratcheted its operations to absorb the exponential growth. Planning Stages -----------------------------------------------[ P R O F I L E ] PEI receives more than 6,500 containers “The logistic process starts long before Perry Ellis International Inc. a year from more than 400 contract product comes into the warehouse,” Leto manufacturers in Asia and Central says. “It really starts where we manufac- Headquarters: Miami America. It stores products at four com- ture the goods. We use PO [purchase Specialty: Brand apparel wholesaler pany-owned warehouses and three oth- order] managers that are located in various -------------------------------------------------------------- 86 TLIMAGAZINE.COM WINTER 2013 http://www.TLIMAGAZINE.COM

Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2013

Transportation & Logistics International - Winter 2013
Hurricane Sandy
Intermodal Rail
Near Shoring
Steel Bridges
Porsche Cars North America Inc.
TDS Transport
Aspen Equipment Co.
Consumers Energy
Mountain Valley Express Co. Inc.
Supreme Group
Miller Felpax Corp.
Rio Grande Pacific Corp.
TNT Sales
Usher Transport Inc.
Triad Transport Inc.
Traylor Bros. Inc.
Fusion Logistics
GulfMark Energy Inc.
Mode Transportation
Oregon International Port of Coos Bay
Trailways Inc.
Time Logistics Inc.
Verizon Communications Inc.
Sears Holding Corp.
Perry Ellis International Inc.
Tennessee Commercial Warehouse
J&P Hall Express
Pacific Air Cargo
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Transportation & Logistics International - Winter 2013