Wholesale & Distribution International - Spring 2016 - 100


RETAIL/DISTRIBUTION

AMERICAN PRODUCT DISTRIBUTORS

www.valueinnovationtech.com / HQ: Charlotte, N.C. / Employees: 20 / Specialty: Online catalog and ordering software /
Cy Kennedy, CEO: "If you don't have a really good online sales presence, it's almost impossible to grow your business as a distributor."

Customized Catalogs
Value Innovation Technologies has developed an award-winning cloud-based
software-as-a-service platform to better serve its clients.BY RUSS GAGER

Any product that has an SKU can be sold with Value
Innovation Technologies' eLink software.

I

n the world of procurement, success
has often been measured by driving
down costs from the supplier. Similarly, as a supplier, success is measured
by sales, but there are limits to how low
costs can be driven, and sales can be hindered without the right tools. What if
there were a different way to drive down
costs through influencing employee behavior? What if sales could be changed
overnight based on the implementation
of a new ecommerce platform? That solution has been created.
American Product Distributors (APD)
- which has been developing its own on-

100 www.wdimagazine.com Spring 2016

line catalog software since 2000 - is offering it to distributors and other companies so they can offer customized online
catalogs to their customers big and small.
"We're at a point now in this climate
where if you don't have a really good online sales presence, it's almost impossible
to grow your business as a distributor,"
declares Cy Kennedy, who is president
and CEO of Value Innovation Technologies, the software and consulting company spun off by APD. "We've made it so
distributors and companies don't have to
invest the millions of dollars necessary to
build this type of world-class platform -

they get set-up, pay a monthly subscription, and go from zero to one of the best
programs available overnight."
As long as a product can be assigned a
stock-keeping unit (SKU), it can be sold
with Value Innovation Technologies'
eLink software, which is available in two
products - eLink Gateway and eLink
Marketplace. eLink Gateway allows large
enterprises to save money when their
employees order supplies, while eLink
Marketplace is designed for distributors
to have a world-class online presence.
When corporations subscribe to an eLink
product, they pay an initial setup fee and
a monthly subscription to ensure they always have the latest software version.
"We realize most organizations do not
have the time or resources to implement
technology solutions, so we designed a
process that requires very little work by
the customer because our team does 99
percent of the heavy lifting," Kennedy
says. In fact, "Many revenue and cost-savings opportunities are passed over by
companies because of concern over implementation time and money," he adds.
"We have removed this ambiguity so the
customer understands the opportunity
fully from day 1."
The eLink platform can be integrated
with most ERP systems, Kennedy says.
"We're really specialized in the buying
and selling of goods and services and the
management of those transactions for
either the buyer - in the cases of eLink
Gateway - or for seller, in the case of
eLink Marketplace.


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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