Wholesale & Distribution International - Spring 2016 - 101


AMERICAN PRODUCT DISTRIBUTORS - VALUE INNOVATION TECHNOLOGIES

CUSTOMIZED MODULES
eLink Gateway has three modules, the
first of which is an administration module,
where the online catalog and rules for its
implementation are created. The second
module is the online ordering site, which
has the familiar look and feel of consumer
online shopping sites. The third module
provides reporting and analytics on the
purchases made. The ordering module can
be easily integrated into an existing website or ERP.
"Our target market really needs to sell
products either to consumers or maybe they need to sell to other businesses,
and as a result, they have a need to greatly
enhance their ecommerce capabilities,"
Kennedy explains. "The eLink Marketplace system is a great way for businesses
to grow. For them, it's a way to create scale
and get more clients while not adding a
whole lot of cost."

The software is customized for each client. "As it relates to product comparisons,
substitutions and reporting, I think we're
the best that's available," Kennedy says.
Access to eLink software through mobile applications is being developed. "It
looks very good on tablets, and we're working now to make it viewable on other mobile devices," Kennedy says.
APD developed its first version of an online ordering system around 2000 and has
continually refined it. "It was at that point
that we realized we had something that
was unique in the marketplace and could
do some things that other systems can't
do, and that clients saved a lot of money
using this platform," Kennedy recalls. "We
realized that this was something that really
could be used by a lot of other businesses
in a lot of different ways. So over the last
two years, we really totally redesigned the
system for it to be available on a software-

as-a-service basis in the cloud for all kinds
of products and services, not just for the
products that are sold by APD."
Value Innovation Technologies (VIT)
was launched in mid-2015 to maintain and
sell the eLink software platform. In addition, VIT offers consulting services regarding implementation of the software.
The eLink platform won a global innovation award from Red Hat this past May, and
true to its name, Value Innovation Technologies plans to continue innovating into
the future. "In the technology business,
you never get finished - you never have a
product that can't be improved," Kennedy
emphasizes. "We're constantly trying to
find ways we can make the system better or
identify issues that we can correct. We do
that all the time, every day, and we will continue to do that forever so that the system
can be the very best that it can be and add
value for our clients." q

Spring 2016 www.wdimagazine.com

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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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