Wholesale & Distribution International - Spring 2016 - 11


DDI System / www.ddisystem.com / Headquarters: Sandy Hook, Conn. / Employees: 80 / Specialty: ERP software solution /
Adam Waller, president: "We are teaching our users to focus on the people they sell to; they're not just companies."

According to Waller, the nature of the
ERP software market is changing, with
cloud-based solutions becoming more
prominent and traditional, locally-hosted
software tapering off in terms of popularity. DDI System is adapting to this and other changes in the marketplace, and Waller
says the strength of Inform ERP is a strong
foundation from which it can continue to
build greater success in the future.

MANAGING RELATIONSHIPS
Waller's hands-on expertise in the distribution sector gives DDI System a significant advantage when it comes to evolving
and enhancing its Inform ERP software,
but this is far from the only way in which
the company and its products distinguish
themselves from the competition. For
example, Waller points to the company's ability to incorporate customer relationship management (CRM) features.
Waller says the integration of CRM into
Inform ERP is virtually seamless, providing DDI System's customers with a
solution that not only manages the dayto-day details of their supply chains, but
also helps them maintain stronger relationships with the customers and suppliers they reach every day.
"Our customers don't really know that
they're using CRM," Waller says. "They

do a daily operation like a price quote or a
purchase order and they add that to their
calendar."
Once that information is entered into
Inform, it uses CRM features to steer the
company's daily workflow and guide it towards more efficient and effective operations focusing on their customers' specific
needs. Waller says this helps create stronger connections between distributors and
their own customers. "We are teaching
our users to focus on the people they sell
to; they're not just companies," he says.

DIGITAL MARKETPLACE
One of the most recent challenges for
DDI System, based on the ever-shifting
ERP marketplace, is the question of how
to best integrate e-commerce into an ERP
solution. Waller says the market continues to look for an ERP system that incorporates a strong e-commerce component
to help distributors stay out in front of
their customers in an increasingly digital
world. Although having that e-commerce
component is important, Waller says distributors have to be careful not to chase
the idea that they can be all things to all
customers. "You can't be a better Amazon, so you have to be a better supply
house," he says.
Many ERP solution providers are trying

DDI SYSTEM

President Adam Waller says DDI System adapts its
software to provide distributors with flexibility.

to incorporate everything e-commerce
into their platforms by developing their
own e-commerce solution, but Waller
says DDI System sees a better way. "Our
approach to that challenge is, instead
of trying to build the most comprehensive e-commerce platform out there and
build the best ERP platform out there, we
deliver a substantial e-commerce option
that uses Inform's data and generates an
online customer portal. But we also easily
integrate with all of those leading online
sales channels through our Inform SellerBridge," he says.
By adapting its software to accommodate multiple e-commerce options,
Waller says, DDI System provides distributors with as much flexibility as possible.
That, in turn, allows them to better serve
their customers without forcing them to
lock themselves into a proprietary or exclusive e-commerce platform.

INTO THE CLOUDS
In the future, Waller says he anticipates
cloud computing to become a much larger part of what DDI System provides for
its customers, given how popular it has
become for ERP platforms. As software is
hosted on the cloud, it removes the need
for distributors to host it on their own
servers onsite, which reduces costs.
The combination of more browser-based cloud solutions and the company's continuing efforts to refine and
evolve its ERP platform to meet the needs
of its distributor customers, provides
DDI System with a foundation for continued success in the future, Waller says.
// DDI SYSTEM // DDI System's Inform ERP

distribution management software is the industry
specific solution for wholesale distributors.
Inform software combines everyday operational benefits in accounting, inventory, sales,
purchasing and pricing, and CRM with the latest
sales driving tools including online sales channel
connections, direct marketing, real-time e-commerce and mobile apps. Distribution companies
are achieving more and realizing significant
return on their investment within the first year.
See how DDI's Inform ERP will empower your
entire organization. Visit DDISystem.com or call
877-599-4334.

Spring 2016 www.wdimagazine.com

11


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
Wholesale & Distribution International - Spring 2016 - 3
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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