Wholesale & Distribution International - Spring 2016 - 13


FORTILINE WATERWORKS

Fortiline Waterworks / www.fortiline.com / Headquarters: Concord, N.C. / Employees: About 500 / Specialty: Underground water, sewer and storm
utility products / Mike Swedick, president and COO: "We value our relationships with our vendors and customers, and most importantly with our employees."
Fortiline maintains long-term relationships with
contractors with the help of its educated employees.

Fortiline Waterworks has grown rapidly over the past 19 years and attributes its success to maintaining a relationship-based culture it developed from the beginning.
"We started with one branch and six employees in 1997 and we have maintained a
family and small company culture through today," says co-founder and CEO Tim
Tysinger. "In the early years you run very entrepreneurial, and as we have grown,
we have maintained that spirit while becoming operationally sophisticated."
The Concord, N.C.-based company, whose
vision is to be the preferred and most trusted resource for utility infrastructure product solutions, was founded to offer contractors and municipalities a better source
for their underground utility supplies. Fortiline distributes underground utility products for installation in both the public and
private sectors.
The company distributes more than
75,000 SKUs to a diverse base of more than
4,000 contractor, developer and municipal customers through 38 branches in the
Southeast, Mid-Atlantic and Midwest.
"Waterworks distribution has been in
place for more than 50 years," President
and COO Mike Swedick says. "Prior to that,
manufactures shipped directly to contrac-

tors who after a period of time began to
demand a higher level of service, which ultimately led to the creation of companies
like Fortiline. Along the way as the industry evolved, we've enhanced our business
through internal training and technology
solutions to provide increased value and
superior customer service."
Fortiline's customer service philosophy
has helped it grow into an industry leader.
"Our philosophy and approach to customer service can be summed up by the phrase
'Diggin' Deep,'" Tysinger says. "We dig deep
into our customers' business, solving their
problems, anticipating their needs and answering the questions they don't think to
ask. Our knowledge, responsiveness, flexibility and teamwork are our real products."

TEAM APPROACH
"One of the things we are known for is
our relationship-based culture," Swedick
says. "We value our relationships with
our vendors and customers, and most
importantly with our employees. We understand it takes relationships at every
level to be successful and we work daily
to be sure we have the best relationships
in the business."
Fortiline maintains long-term relationships with contractors and municipalities by providing properly trained
and educated employees. Salespeople are
trained to add value to customers, Swedick
says. "We continue to build the best employee base and then educate them to have
the knowledge base to do what's best for
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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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