Wholesale & Distribution International - Spring 2016 - 14


FORTILINE WATERWORKS
Fortiline's teams work together to bring value and
work with a customer from the start.

the customer," he adds. "We have the ability to work in partnership with vendors to
provide the customer what they need when
they need it."
At Fortiline, the inside and outside sales
teams work together to bring value by
working with one customer on a project
from start to finish. The outside sales staff
develops an intimate relationship with the
contractor or municipality and are involved
in each project before the job bids and
throughout the life of the project. Support
comes from all areas of the company, including branch and regional managers, estimating staff, and inside salespeople who
assist in managing project logistics.
"Our customers have one primary point
of contact in our outside salesperson, but
behind him or her is an entire team of support people, all of whom are a part of the
process," Swedick adds.
When a new project begins, Fortiline's
team provides what the company calls a
"takeoff" of materials to the customer. A
takeoff is a list of materials generated from
the blueprint that the contractor or munic14 www.wdimagazine.com Spring 2016

ipality will need to secure for the project.
"Our technology allows us to monitor material quantities on a project," Vice President of Sales Frank Seymour says. "If they
request additional materials that were not a
part of the original scope of the project, we
can alert them and help make sure they bill
the owner for the change."
Fortiline is known for providing accurate
takeoffs, managing the logistics of material delivery, billing properly and offering
service after the sale. It also helps identify
value-engineering opportunities for their
customers and suggests alternate materials than those specified that may be less
expensive or of better quality. "All of this is
done through our personal, one-on-one relationship," Tysinger says. "This is not simply done behind the desk. It really takes a
team effort to offer this level of service and
it's what we've prided ourselves on giving to
our customers since our inception."

EASILY ADAPTING
Residential and commercial construction is on the upswing and Fortiline has

adapted to this change by ensuring it
maintains proper inventory levels at all
its locations.
"A higher percentage of material for
the private markets come out of our
inventory, whereas materials for public jobs are more often shipped direct,"
Swedick explains. "There has been a shift
in our industry over the last few years due
to a shift from public end-use to more
residential and private end-use."
Because private projects use materials
from Fortiline's stock, the company ensures it has an adequate supply and can
deliver products in a shorter lead-time
because private project customers often
order materials in smaller quantities,
rather than in bulk.
Fortiline uses an inventory management system to monitor usage by SKU and
branch. "Our inside and outside salespeople and branch managers are key to that,"
Swedick says. "They are in constant communication with contractors on a daily basis in regards to what they need and when
they need it. For us this is the key. We can


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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