Wholesale & Distribution International - Spring 2016 - 16


manage the shift in business needs because of the intimate relationships we have developed
with our customers."
Fortiline has identified the necessary SKUs for each of its branches because it understands
the local specifications. The company uses forecasting to determine where business is going
from a public, private and geographical perspective. "The systems we have help us understand from a historical perspective what the future holds in terms of the amount of inventory
we carry," Vice President of Operations Ben Cagle explains.

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FB FLEX-TEND half page island 2016-02-05.indd 1

16 www.wdimagazine.com Spring 2016

Fortiline's nearly 20 years of experience
in the industry is also beneficial when it
comes to managing inventory because the
company knows what products require
a longer lead-time to deliver. "We have
learned over the years which products are
made by manufacturers that can be delivered in a day or two and those that require
more time," Tysinger adds. "That's factored into our system. If a project requires
a specialized item that has a six- to eightweek lead time, we have to get that order in
right away versus something we know we
can get delivered in a day."
Fortiline has also been focused for the
past 18 months on re-developing its treatment plant division, which was launched in
2007. "We reorganized the structure of that
department to focus more on communication and customer relations and we've seen
great results," Swedick notes.

2/5/2016 12:03:21 PM

Fortiline prides itself on being a flat organization, meaning it does not have many layers of bureaucracy. Regional managers have
operational and sales oversight within their
territories, which are divided geographically. Swedick, Tysinger, Seymour and Cagle
make up part of the company's executive
team, responsible for constant contact
with regional management and collaboration on decision making at the regional and
branch level.
"Our entire sales team has access to all
levels of the organization, including the
executive team when they need it," Swedick notes. "We spend a lot of time with our
employees and make a point to get to know
them on a personal level."
On the vendor side, Fortiline executives
schedule frequent meetings to maintain
contacts and better understand their business needs. "We have longstanding relationships with all of our preferred vendors,
most of which we've worked with since
opening in 1997," Swedick says. "We value
these long-lasting relationships and the
continual contact has provided us mutual
benefits over the years."


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
Wholesale & Distribution International - Spring 2016 - 3
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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