Wholesale & Distribution International - Spring 2016 - 17


IN ADDITION TO THREE ACQUISITIONS IN KENTUCKY
AND SOUTH CAROLINA, FORTILINE RECENTLY OPENED
BRANCHES IN NASHVILLE, TENNESSEE; HAYMARKET, VIRGINIA; SAN ANTONIO, TEXAS; MIAMI, FLORIDA; LEXINGTON, KENTUCKY; AND TAMPA, FLORIDA. "THESE ARE NEW
AREAS FOR US THAT WOULDN'T HAVE BEEN POSSIBLE
WITHOUT PEOPLE WITH RELATIONSHIPS AT THE LOCAL
LEVEL WHO ULTIMATELY WANTED TO JOIN US," SWEDICK
ADDS. "RELATIONSHIPS AND THE VALUE WE BRING TO
CUSTOMERS HAS ULTIMATELY LED TO THE SUCCESS OF
OUR GROWTH STRATEGY. WE SEE THE FUTURE AS BEING
VERY BRIGHT FOR US, IN TERMS OF ATTRACTING TALENT
IN ALL ASPECTS OF THE BUSINESS AND PARTNERING WITH
EXISTING BUSINESSES ON THE ACQUISITION SIDE. THESE
ARE THE AREAS WHERE WE SEE THE MOST GROWTH IN
THE FUTURE."

CONTINUING EDUCATION
"Company-wide we have an online training initiative we call the
University of Fortiline," Cagle explains. "It's just like a university
with curriculums and courses that each employee throughout the
company can utilize."
Every employee is offered a wide range of courses that compliments their current skill set. They can also access other courses if
they are looking to achieve a new position within the company. "If
an inside salesperson would like to become an outside salesperson
for example, he or she has access to the outside sales curriculum
and can voluntarily go online and take the courses associated with
that position," Swedick explains. "We have 276 courses offered
within the University of Fortiline, many of which were developed
by our internal training staff."
Because of its culture, Fortiline frequently receives calls from
potential salespeople looking to better understand how the company does what it does. "We're one of the fastest-growing waterworks companies in America," Swedick says. "We pride ourselves
on maintaining a solid reputation and culture in our industry that
attracts the best talent."

FORTILINE WATERWORKS

EXPANDING ITS TERRITORY

the United States. The distributorship allows Fortiline to sell
and service McElroy's wide range of fusion machines throughout its territories. "That was a big win for us and allows us to
focus on a new area that adds new customers, markets and
vendors," Swedick says.
Fortiline is conducting operator training for McElroy's equipment
and pipe fusion process, which has become a widely accepted method for joining two pieces of thermoplastic pipe together with heat
and pressure. To further support this initiative, Fortiline recently
hired a tenured expert in the HDPE industry.
For 2016 and beyond, Fortiline is focused on opening new branches throughout the Southeast, Mid-Atlantic and Midwest U.S., primarily through greenfields and acquisitions. Growth through a
greenfield happens when one or several salespeople are interested
in joining the company and Fortiline opens a branch, based on the
expertise of those people and their knowledge of, and relationships
in that area.
"We don't look at a city or state that is booming and say we
should be there," Swedick explains. "Because of our relationship-based culture, we look at building potential branch locations around a sales staff that has solid relationships in the area
and wants to be a part of Fortiline." 

THE FUTURE
In mid-2015, Fortiline announced the creation of the HDPE Fusion Group within the company to provide customers with complete solutions for their high-density polyethylene needs. "HDPE
pipe is a growing product segment within the industry and with
many of our customers," Seymour adds. "Fortiline created an
HDPE Fusion Group to better focus our resources in this area and
respond to our customers' growing HDPE needs."
In late 2015, Fortiline was named a McElroy distributor - a
distinction given only to a limited number of suppliers around
Spring 2016 www.wdimagazine.com

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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
Wholesale & Distribution International - Spring 2016 - 3
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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