Wholesale & Distribution International - Spring 2016 - 45


JOHNSON & WHITE SALES CO.

in front of people more often," Johnson adds. "We didn't lay anyone off and
didn't cut benefits, we just watched our
overhead as best we could. We maintained our business and grew stronger
as a company."
The company continues to emphasize
personal service. "We try to do things as
simple as make sure customers hear a
live voice on the phone and respond to
all of our customer's needs," Johnson
says. "We always do what we say we are
going to do and expedite orders. Our
competitors may also offer products,
but we feel we do a better job on the service end of our customers needs."
Johnson & White keeps an inventory of
the most popular products it represents.
"Availability of product is an asset I
stress," Johnson continues.
"It's also important that we have
knowledgeable people who can give our
customers answers to questions about

those products right away, instead of having to wait for an answer."

A SECURE FUTURE
Johnson & White prides itself on its
ability to maintain long-term employees, which Johnson attributes in part to
its private ownership. "We give people
a good place to work as well as fair wages and competitive benefits," he says.
"We have a family atmosphere, and like
to find other people who fit the culture
of what we do. We try to make work as
pleasant of an experience as we can."
The future of the company is secure, as
Johnson's son, Dustin, is vice president as
well as a sales representative. "I'm proud
that I've been able to take this company
from carrying one line into a very good, solvent company," Rusty Johnson says. "Being
able to bring another generation into the
business that has the same ideals and goals
that I have is very rewarding to me." q
Spring 2016 www.wdimagazine.com

45


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
Wholesale & Distribution International - Spring 2016 - 3
Wholesale & Distribution International - Spring 2016 - 4
Wholesale & Distribution International - Spring 2016 - 5
Wholesale & Distribution International - Spring 2016 - 6
Wholesale & Distribution International - Spring 2016 - 7
Wholesale & Distribution International - Spring 2016 - 8
Wholesale & Distribution International - Spring 2016 - 9
Wholesale & Distribution International - Spring 2016 - 10
Wholesale & Distribution International - Spring 2016 - 11
Wholesale & Distribution International - Spring 2016 - 12
Wholesale & Distribution International - Spring 2016 - 13
Wholesale & Distribution International - Spring 2016 - 14
Wholesale & Distribution International - Spring 2016 - 15
Wholesale & Distribution International - Spring 2016 - 16
Wholesale & Distribution International - Spring 2016 - 17
Wholesale & Distribution International - Spring 2016 - 18
Wholesale & Distribution International - Spring 2016 - 19
Wholesale & Distribution International - Spring 2016 - 20
Wholesale & Distribution International - Spring 2016 - 21
Wholesale & Distribution International - Spring 2016 - 22
Wholesale & Distribution International - Spring 2016 - 23
Wholesale & Distribution International - Spring 2016 - 24
Wholesale & Distribution International - Spring 2016 - 25
Wholesale & Distribution International - Spring 2016 - 26
Wholesale & Distribution International - Spring 2016 - 27
Wholesale & Distribution International - Spring 2016 - 28
Wholesale & Distribution International - Spring 2016 - 29
Wholesale & Distribution International - Spring 2016 - 30
Wholesale & Distribution International - Spring 2016 - 31
Wholesale & Distribution International - Spring 2016 - 32
Wholesale & Distribution International - Spring 2016 - 33
Wholesale & Distribution International - Spring 2016 - 34
Wholesale & Distribution International - Spring 2016 - 35
Wholesale & Distribution International - Spring 2016 - 36
Wholesale & Distribution International - Spring 2016 - 37
Wholesale & Distribution International - Spring 2016 - 38
Wholesale & Distribution International - Spring 2016 - 39
Wholesale & Distribution International - Spring 2016 - 40
Wholesale & Distribution International - Spring 2016 - 41
Wholesale & Distribution International - Spring 2016 - 42
Wholesale & Distribution International - Spring 2016 - 43
Wholesale & Distribution International - Spring 2016 - 44
Wholesale & Distribution International - Spring 2016 - 45
Wholesale & Distribution International - Spring 2016 - 46
Wholesale & Distribution International - Spring 2016 - 47
Wholesale & Distribution International - Spring 2016 - 48
Wholesale & Distribution International - Spring 2016 - 49
Wholesale & Distribution International - Spring 2016 - 50
Wholesale & Distribution International - Spring 2016 - 51
Wholesale & Distribution International - Spring 2016 - 52
Wholesale & Distribution International - Spring 2016 - 53
Wholesale & Distribution International - Spring 2016 - 54
Wholesale & Distribution International - Spring 2016 - 55
Wholesale & Distribution International - Spring 2016 - 56
Wholesale & Distribution International - Spring 2016 - 57
Wholesale & Distribution International - Spring 2016 - 58
Wholesale & Distribution International - Spring 2016 - 59
Wholesale & Distribution International - Spring 2016 - 60
Wholesale & Distribution International - Spring 2016 - 61
Wholesale & Distribution International - Spring 2016 - 62
Wholesale & Distribution International - Spring 2016 - 63
Wholesale & Distribution International - Spring 2016 - 64
Wholesale & Distribution International - Spring 2016 - 65
Wholesale & Distribution International - Spring 2016 - 66
Wholesale & Distribution International - Spring 2016 - 67
Wholesale & Distribution International - Spring 2016 - 68
Wholesale & Distribution International - Spring 2016 - 69
Wholesale & Distribution International - Spring 2016 - 70
Wholesale & Distribution International - Spring 2016 - 71
Wholesale & Distribution International - Spring 2016 - 72
Wholesale & Distribution International - Spring 2016 - 73
Wholesale & Distribution International - Spring 2016 - 74
Wholesale & Distribution International - Spring 2016 - 75
Wholesale & Distribution International - Spring 2016 - 76
Wholesale & Distribution International - Spring 2016 - 77
Wholesale & Distribution International - Spring 2016 - 78
Wholesale & Distribution International - Spring 2016 - 79
Wholesale & Distribution International - Spring 2016 - 80
Wholesale & Distribution International - Spring 2016 - 81
Wholesale & Distribution International - Spring 2016 - 82
Wholesale & Distribution International - Spring 2016 - 83
Wholesale & Distribution International - Spring 2016 - 84
Wholesale & Distribution International - Spring 2016 - 85
Wholesale & Distribution International - Spring 2016 - 86
Wholesale & Distribution International - Spring 2016 - 87
Wholesale & Distribution International - Spring 2016 - 88
Wholesale & Distribution International - Spring 2016 - 89
Wholesale & Distribution International - Spring 2016 - 90
Wholesale & Distribution International - Spring 2016 - 91
Wholesale & Distribution International - Spring 2016 - 92
Wholesale & Distribution International - Spring 2016 - 93
Wholesale & Distribution International - Spring 2016 - 94
Wholesale & Distribution International - Spring 2016 - 95
Wholesale & Distribution International - Spring 2016 - 96
Wholesale & Distribution International - Spring 2016 - 97
Wholesale & Distribution International - Spring 2016 - 98
Wholesale & Distribution International - Spring 2016 - 99
Wholesale & Distribution International - Spring 2016 - 100
Wholesale & Distribution International - Spring 2016 - 101
Wholesale & Distribution International - Spring 2016 - 102
Wholesale & Distribution International - Spring 2016 - 103
Wholesale & Distribution International - Spring 2016 - 104
Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015spring2
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014spring
http://www.nxtbookMEDIA.com