Wholesale & Distribution International - Spring 2016 - 49


CONSTAR SUPPLY

EXPANDING REACH
To reach more customers in California, Constar Supply opened the Bakersfield location
to supplement Clovis in 2012. Following the
same model of the Clovis store, Bakersfield's
8,000-square-foot store invites customers in
a different area to work with Constar Supply.
The new Bakersfield facility provides an
outlet for excess inventory. This alleviates
the need to buy more inventory for the new
location and gives the Clovis store more
breathing room. Thanks to the new location,
the company told Contractor Supply magazine that it doubled its target numbers in the
first month. But this created an issue in getting enough inventory to the new location to
service so many people.
Constar Supply then sped up its operations to keep up with the newly booming
business. A transfer truck runs between
the facilities, which are about 118 miles
apart, on a daily basis. The transfer trucks

help Constar Supply make on-time deliveries, transfer rentals between facilities
and collect products for service at the
Clovis tool repair shop.
Constar Supply explains that it has tool
repair services for contractors but does

a free lunch, tool demonstration and free
Constar Supply t-shirt and hat.
The company says it opened this facility
to seize the opportunity to expand its location, especially when similar companies
were downsizing or disappearing. Grow-

When Constar opened the
Bakersfiled site, more than 400
contractors came to support it.
not do many actual repairs in-house, as it
subs the work out to a company that does
electric tools and another that repairs gas
equipment.
When it opened the Bakersfield location
in October 2012, more than 400 contractors and 20 manufacturing companies came
out to support the grand opening and enjoy

ing the business is always in the pipeline
for Constar Supply. But it tries to find
strategic locations so it is able to help customers within a 100-mile radius. Therefore, if the company opens a location in
Sacramento in northern California, then
it will have the entire San Joaquin Valley
covered, Constar Supply says.q

Spring 2016 www.wdimagazine.com

49


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
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