Wholesale & Distribution International - Spring 2016 - 50


DURABLE

RELADYNE INC.

www.reladyne.com / HQ: Blue Ash, Ohio / Employees: Approx. 750 / Specialty: Provider of lubricants, fuel, diesel exhaust fluid
and industrial reliability service / Larry Stoddard, CEO: "Many of our customers are seeking more sophistication."

Well-Oiled Machine
Establishing a nationwide presence is RelaDyne Inc.'s ultimate goal. BY BOB RAKOW
sult, RelaDyne is now a leading distributor of lubricants, fuel and equipment reliability services.

NUMEROUS BENEFITS

RelaDyne has established a
strong presence in numerous
regions across the country.

R

elaDyne Inc. is a relatively

new company, but it was built via
the convergence of four well-established companies in the fuel and
lubricant distribution markets. Each
of the small companies offered different assets and expertise when they
came together with the understanding
that there was strength in numbers.
The decision to join forces was in response to changes in the marketplace,
RelaDyne CEO, Larry Stoddard, says.
"There was industry consolidation beginning to happen. Many of our customers were seeking more sophistication
from their suppliers."
Indeed, the four companies together possessed an extensive history in the
automotive, commercial, and industrial markets and brought more than 350
years of combined expertise to more than
10,000 clients, Stoddard says.

50 www.wdimagazine.com Spring 2016

The companies were introduced to
each other in 2008 to create a strategy designed to solve specific unmet customer
needs. The plan was to test the market
and create a new customer value proposition by cross-selling into new market
segments and together developing new
product and service growth opportunities, Stoddard explains. He describe the
goal to prove the companies' collective
strength was far more valuable than their
ability to grow individually.
In November 2010, the four businesses - Mid-Town Petroleum Inc. of Bridgeview, Ill.; Oil Distributing Co. of Cincinnati; The Hurt Company of Houston;
and Pumpelly Oil Company of Sulphur,
La. - joined forces to form RelaDyne.
"Each of the four companies had unique
expertise," Stoddard recalls. "Each had
specific capabilities. Now, all four can
service each business segment." As a re-

The creation of RelaDyne benefited the
companies that joined forces in significant ways. "We brought them efficiencies and new resources," Stoddard says.
"It opened up new market segments
for them. We opened up opportunities.
We're able to grow organically through
new capabilities in these markets."
For example, RelaDyne provides a
turnkey bulk fluid program that supports
additional advanced fluid-management
strategies, including views of inventory
levels, consumption trends, confirmation of deliveries and low-level and critical-level alerts and alarms. The company
also offers custom blending solutions to
customers with special product needs.
In addition, through combined resources, RelaDyne was able to launch RelaDyne
Express, the company's online ordering
and account management program for
customers. Now customers have access to
their invoice data and all RelaDyne products anytime, anywhere, Stoddard says.
One of the largest benefits to come
from the creation of RelaDyne is RelaDyne's consolidated services offering,
now known as RelaDyne Reliability Services. With Reliability Services, RelaDyne
provides customers with a comprehensive
solution to their equipment reliability
challenges. These services range from lubrication best practices training to handson implementation of lubrication process


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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