Wholesale & Distribution International - Spring 2016 - 56


DURABLE

GOLDEN STATE LUMBER

www.goldenstatelumber.com / Revenue: $339 million / HQ: Petaluma, Calif. / Employees: 425 / Specialty: Building materials dealer /
Jessica Scerri, CEO: "It's all about knowing our customers, what they need and being able to give them that service."

Team Effort

Golden State Lumber operates with a customer-first mentality by treating
customers and employees as partners. BY STEPHANIE CRETS
Golden State Lumber always is looking to grow its
reach through acquisitions and new locations.

to be ranked on the San Francisco Business
Times' "Best Places to Work in the Bay
Area" list to prove that her team is loyal to
the company and has a wealth of knowledge
with which to service its customers. By fostering guidance and an openness with her
team, the ranking has climbed from 14 out
of 50 two years ago to six out of 50 in 2015.
"It was a really great accomplishment,"
Scerri says. "Telling the story of how wonderful our people are and how hard we
strive to make this a really great place to
work so that we can retain our employees is
a personal goal of mine. That goes hand in
hand with being able to service the customer and having the competitive advantage."

POISED FOR GROWTH

B

y treating the customer as

a partner, Golden State Lumber
retains the philosophy on which
the company was built back in 1954. With
products such as lumber, hardware, doors,
windows, fencing and insulation, Golden
State Lumber services a range of customers from the everyday handyman to the big
developer, but its main focus is on the professional builder.
"They care about the quality of product
that's going into their projects, but one of
the biggest things they're looking for is
service," CEO Jessica Scerri says. "We're
always looking at how we can provide
better service and value to customers. It's
all about knowing our customers, what
they need and being able to give them
that service. For them, it's about how can
we service them to make sure we're saving them money."

56 www.wdimagazine.com Spring 2016

Scerri took over as CEO six years ago.
Because her grandfather was the founder of the company, she spent much of her
teen years working at Golden State Lumber during the summer. She went to school
for film and theater, which was ultimately
the wrong career choice for her. When she
returned from college, uncertain of her career path, her father put her right back to
work in his business. "I got hooked, which
started my love for the business. I realized
how wonderful our employees are and how
great the industry is. That's when I knew I
wanted to eventually take over the business
and do this forever."
Starting from the ground up, entering
data to managing one of the company's
distribution facilities, Scerri received onthe-job training and was prepared to take
over when her father retired. One of her
goals when she took over the company was

Golden State Lumber is always looking to
grow its reach, services and products. The
company recently acquired a window and
door shop to create custom products for
customers. Thanks to its large clientele of
custom homebuilders, the company has
already seen the benefits of this facility.
Because of booming window and door
sales, the company also opened a new
location in Richmond, Calif., about two
years ago to distribute its entire inventory
of doors and windows. This solved logistical issues the company had when shipping items out of its lumberyard because
the products are fragile and a lot of time is
needed to maneuver them onto the trucks
for delivery amongst all the products in
the yard.
Additionally, Golden State Lumber
bought a property in Concord, Calif., that
it will build out as a new lumberyard, with
a goal of opening in mid-2017.
"We are looking forward to opening our
new Concord facility," Scerri says. "It's an


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
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