Wholesale & Distribution International - Spring 2016 - 58


DURABLE

GORDON FLESCH CO.

www.gflesch.com / Revenue: $155 million / HQ: Madison, Wis. / Employees: 600 / Specialty: Technology management and equipment /
Patrick Flesh, vice president of sales for the western region: "In 10 years, I see us being a managed services company that also sells copiers and printers."

Technology Transition
Gordon Flesch Co.'s enterprise content management and Virtual CIO services are
affordable for businesses to implement digital management. BY TIM O'CONNOR

I

ncreased competition in the

hardware space is the biggest challenge facing Gordon Flesch Co. The
company's primary business for the past
60 years has been selling printers, copiers, fax machines and other business
equipment, but the competitive nature
of the market is creating more price
pressure than ever before. The answer,
according to Patrick Flesch, vice president of sales for the western region, is
not simply better and more efficient machines, but more complete service.
For the past few years, Gordon Flesch
Co. has been transitioning from a purely hardware reseller to a service company specializing in technology solutions.
Moving into enterprise content management (ECM) and information technology services is creating more value for the
hardware products Gordon Flesch Co.
sells. The customer now has one place to
go for all of its office technology needs
instead of enlisting multiple vendors to
manage different facets.
Flesch says the company's full suite of
technology offerings and the way it supports its clients has made it stand out
from the competition while preparing
Gordon Flesch Co. for the future. "In 10
years, I see us being a management services company that also sells copiers and
printers," he says.

GROWTH MODE
Gordon Flesch Co. was founded in Madison, Wis., 1956 and is celebrating its 60th
anniversary this year. Flesch's grandfa58 www.wdimagazine.com Spring 2016

Gordon Flesch employees Brian Philip (above) and Chris
Baker are part of the team providing technology and
equipment services to customers in the Chicago market.


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
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Wholesale & Distribution International - Spring 2016 - Cover3
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