Wholesale & Distribution International - Spring 2016 - 61


GORDON FLESCH CO.

don Flesch Co. for ECM, a kind of document management
and document workflow process improvement. Through
ECM, Gordon Flesch Co. helps clients scan in bills, invoices
and packing slips, then intelligently route those electronic
files into searchable digital storage. "I really see long term
that being a pillar for our company," Flesch says.
Small- and medium-sized companies with 20 to 100 employees are the heart of Gordon Flesch Co.'s customer base
for IT services. Those clients are often too small to be able
to afford their own chief information officer to handle technology needs. "We have the ability to go into our markets
and provide something to the small/medium business market that really isn't there in my opinion," Flesch says.
Gordon Flesch Co. launched its Virtual CIO (VCIO) program in January 2014. The VCIO is a dedicated person in
each of the company's six markets who fills the role of a CIO
without the salary cost. The VCIO meets with customers to
develop a three-year technology roadmap for their business.
The VCIO then follows up on a quarterly basis to ensure
clients are following the plan and to help them stay ahead
of their competition's technology. "It's really a fully outsourced solution for our customers," Flesch explains.
VICO is helping customers to find an approach that makes
sense for their business and make sense of technologies such
as cloud storage. Gordon Flesch educates its customers its
customers on the advantages and disadvantages of such technologies. "The cloud is a buzz word right now and you've got
to make sure it works for your company," Flesch says.
In the two years since the VCIO program began, Gordon Flesch Co. has built its IT services customer base to
170 businesses. As that pool of clients has grown, Flesch
says the company is beginning to recognize several trends.
Many customers are multiple location-type businesses,
such as dental clinics or property management companies,
that need to manage information flow across several sites.
"We've been able to help in a lot of instances and take that
IT headache off the business owner's plate," Flesch adds.
Gordon Flesch Co. sees promise in ECM technology for warehouse operations. Digital records can free up inventory space and
help distributors meet customers' just-in-time delivery demands.
Technology can eliminate redundancy and quicken the completion of manual, time consuming tasks such as billing, invoice and
packing slip filing. The company is using Laserfiche document
management software to convert its own distribution center into
an example of the effectiveness of ECM. Flesch calls it "eating our
own dog food." "If we consume our own products that we sell,
we're only going to be better when we go out into the market and
talk about our solutions," he explains. Gordon Flesch Co. has already seen a measurable improvement.
In addition to expanding its IT services, Gordon Flesch Co. is
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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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