Wholesale & Distribution International - Spring 2016 - 92


OMAHA PAPER CO.

Open Door Mission, an organization that
provides long-term solutions for homelessness, and the Siena/Francis House
Homeless Shelter.
Eighty percent of the company's revenue comes from its printing paper business. Omaha Paper Co. offers a range

of printing products from major suppliers, including International Paper,
West Linn, Mohawk, Neenah, Glatfelter,
Tembec, Soporcel, Resolute and Boise
to name a few. The company also offers
graphic supplies and press supplies. Although printing papers remain its core

business, the company has worked to diversify its offerings in recent years. It now
sells packaging solutions such as bubble
wrap and boxes, facility solutions such
as janitorial supplies, disposable foodservice items, commercial dishwashing
machines and products.

PREPARING FOR TRANSITION
In the mid-2000s the digital shift was in
full swing and the Powell brothers realized
the paper industry was headed for decline.
To survive, Omaha Paper Co. had to diversify its business. Kevin Powell began
exploring new areas where the company
could leverage its experience as a supplier.
That led to inroads in the janitorial supplies and packaging markets. "We're all
about looking for new opportunities and
new products if they fit our business model," Robert Powell says.
Omaha Paper Co. learned its customers
wanted to work with fewer vendors who
offer a wider spectrum of products to improve their own operational efficiencies.
Growing into more segments fit that mold
and made Omaha Paper Co. more difficult
to replace. Today, the company is not just
limited to customers in the printing industry. Omaha Paper Co.'s product lineup is
now so diverse that every business is a potential customer.
The company will soon add another element to its business with training classes.
Omaha Paper Co. recently joined ProLink, a national full-service janitorial supply, marketing and buying organization,
that offers members and end-customer
training. Omaha Paper Co.'s employees are going through Cleaning Industry
Training Standard (CITS) certification
and will begin offering training to clients
through Pro-Link this spring.
Robert Powell says the company will
continue to find new ways to supplement
its core paper business. "If you stay with
the status quo, you're immediately in a
world that will cease to exist, and you may
become irrelevant. We obviously don't
want that," he says. q
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Table of Contents for the Digital Edition of Wholesale & Distribution International - Spring 2016

Contents
Wholesale & Distribution International - Spring 2016 - Cover1
Wholesale & Distribution International - Spring 2016 - Cover2
Wholesale & Distribution International - Spring 2016 - 1
Wholesale & Distribution International - Spring 2016 - Contents
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Wholesale & Distribution International - Spring 2016 - Cover3
Wholesale & Distribution International - Spring 2016 - Cover4
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