PROView - January 2008 - (Page 22) Brokerage Design 2008: The Year of the Industry Outsider by Jeremy Conaway, President, RECON Intelligence Services For most American real estate brokers the challenge of 2008 will be to maintain balance. On one end of the scale is their ongoing business operation. On the other end is the fast changing real estate industry environment as it heads towards mid-2009 when, it is hoped, the market will return to a sustainable level of production, profitability and participation. This task will become increasingly difficult given the sheer number of external forces that are currently positioning themselves to impact some facet of the traditional real estate industry. Sheila Bair is Chairwoman of the FDIC. Her initial role will be to continue efforts to stem the rising flow of foreclosures through “work out” programs. However, ultimately she will play an even more powerful role by influencing the new laws, rules, and regulations under which the mortgage industry will operate moving forward. Her work will do much to address issues of affordability, consumer confidence and access to credit in the markets of 2009 and 2010. Lockhart Steele is the founder and publisher of Curbed.com. Curbed.com is a website that is all about how to use the Internet as a community/neighborhood Inman News recently provided an interesting real estate information and action center. Beginning perspective of this dynamic by identifying a group in 2008 neighborhoods will become one of the of individuals whose efforts will have a significant most important forces in real impact over the next year. Over estate. Curbed.com will use its and above their remarkable these players recent infusion of new capital to personal, professional, and expand its ability to galvanize power profiles these individuals reflect the serious neighborhood opinions and real are distinguished by the fact transition that is occurring estate knowledge to new markets. that none are real estate industry insiders. None, with the within the practices and Sam Zell is the soon to be exception of Mr. Yun, represent CEO of the Tribune Media traditional real estate brokerage patterns of the traditional Company. Mr. Zell, himself a players. All are positioned REALTOR® with decades of real real estate business. to move the industry in new estate development success, directions. has accepted the challenge of redefining the relationship between real estate Who are these folks and how might they impact the real and newspapers. This at a time when the industry’s estate industry in mid-2009 and beyond? participation with classified advertising is at an all-time Errol Samuelson is the current President of low due to market levels and the rise of the Internet. REALTOR.com. He and his technical expertise are at Kerry Killinger is the CEO of Washington Mutual, the helm when the very future of REALTOR.com is in Inc. Mr. Killinger may well be either the last CEO of this question. Unfortunately the real challenge for traditional big-time mortgage factory or the first CEO REALTOR.com is probably not technical in nature but of a new generation of mortgage service units. Either rather its inability to build an affinity relationship with way he is in a key position to impact how American the REALTOR® community sufficient to drive loyalty and consumers finance homes moving forward. patronage for its technology. Living with the ghosts of its Homestore origins it can’t seem to find a place in Andrew Cuomo is the New York State Attorney the REALTOR® business life. With the current national General. Over the past year he has brought an almost market downturn, the pressures building for a national Law and Order like atmosphere to the current mortgage MLS and growing Internet competition, 2008 may industry crisis. Mr. Cuomo seems to be of the mind well be a REALTOR.com “make it or break it” year. This that “someone” rather than something is to blame may be unfortunate given the fact that the REALTOR® for the mortgage crisis and that “someone” ought to community may not have another chance to realize its be punished. Starting with the appraisal community Internet potential. “ together ” 22 PINELLAS REALTOR® ORGANIZATION January 2008 http://Curbed.com http://Curbed.com http://Curbed.com http://REALTOR.com http://REALTOR.com http://REALTOR.com http://REALTOR.com
Table of Contents Feed for the Digital Edition of PROView - January 2008 PROView - January 2008 Contents Chairman's Notes Feature ProActive Marketing Finance Marketplace Analysis Home Sales Report MLS Update MLS Mind Your Manners Education Calendar of Events & Programs PROBiz Special Feature Brokerage Design New Affiliates and Members for 2008 PROView - January 2008 PROView - January 2008 - PROView - January 2008 (Page Cover1) PROView - January 2008 - PROView - January 2008 (Page Cover2) PROView - January 2008 - Contents (Page 1) PROView - January 2008 - Chairman's Notes (Page 2) PROView - January 2008 - Chairman's Notes (Page 3) PROView - January 2008 - Feature (Page 4) PROView - January 2008 - Feature (Page 5) PROView - January 2008 - Feature (Page 6) PROView - January 2008 - ProActive (Page 7) PROView - January 2008 - Marketing (Page 8) PROView - January 2008 - Marketing (Page 9) PROView - January 2008 - Finance (Page 10) PROView - January 2008 - Finance (Page 11) PROView - January 2008 - Finance (Page 12) PROView - January 2008 - Finance (Page 13) PROView - January 2008 - Marketplace Analysis (Page 14) PROView - January 2008 - Home Sales Report (Page 15) PROView - January 2008 - MLS Update (Page 16) PROView - January 2008 - MLS Mind Your Manners (Page 17) PROView - January 2008 - Education (Page 18) PROView - January 2008 - Calendar of Events & Programs (Page 19) PROView - January 2008 - PROBiz (Page 20) PROView - January 2008 - Special Feature (Page 21) PROView - January 2008 - Brokerage Design (Page 22) PROView - January 2008 - Brokerage Design (Page 23) PROView - January 2008 - Brokerage Design (Page 24) PROView - January 2008 - Brokerage Design (Page 25) PROView - January 2008 - New Affiliates and Members for 2008 (Page 26) PROView - January 2008 - New Affiliates and Members for 2008 (Page Cover4)
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