PROView - January 2008 - (Page 23) “For most American real estate brokers the challenge of 2008 will be to maintain balance. “ Cuomo has expanded his investigation to include both private (large mortgage companies) and quasi public (Freddie Mac) entities in a search that will, in all likelihood, at some point include an examination of the REALTOR® role. Lawrence Yun is the current NAR Chief Economist. Mr. Yun, a really nice man, is caught in a classic professional dilemma between the traditional role of the economist in a free enterprise environment and the role of an economist who is part of a trade association communications program. He alone may have the power to tame the current media assault on the industry. He may also have to account for the path taken by his predecessor. Ben Bernanke is the chairman of the Federal Reserve. Perhaps the most powerful individual on the Inman list, Mr. Bernanke will be responsible for positioning the Fed (and millions of potential real estate buyers and sellers) between the benefits of more open credit and the perils of inflation. He will have an immense impact upon the real estate marketplace. PINELLAS REALTOR® ORGANIZATION Kurt Pfotenhauer is the recently named CEO of the American Land Title Association. He assumes power at a time when the title industry is under a tremendous amount of pressure to rehabilitate long standing business practices and industry relationships that many state regulators, consumer groups and even the GAO suggest are inappropriate and possibly illegal. The real estate market of 2009/2010 may see title services marketed under a whole new set of rules and relationships. While the power position of any one of these players might be discounted, together they reflect the serious transition that is occurring within the practices and patterns of the traditional real estate business. Therein lies the message of this column and the only broker themes for 2008 that makes any sense: survival and surveillance. Over the next year brokers must not only concentrate on surviving the remaining months of the down market, but also focus on preparing their companies to conduct business and address competition in an environment that is far different from that which existed in November of 2005. January 2008 23
Table of Contents Feed for the Digital Edition of PROView - January 2008 PROView - January 2008 Contents Chairman's Notes Feature ProActive Marketing Finance Marketplace Analysis Home Sales Report MLS Update MLS Mind Your Manners Education Calendar of Events & Programs PROBiz Special Feature Brokerage Design New Affiliates and Members for 2008 PROView - January 2008 PROView - January 2008 - PROView - January 2008 (Page Cover1) PROView - January 2008 - PROView - January 2008 (Page Cover2) PROView - January 2008 - Contents (Page 1) PROView - January 2008 - Chairman's Notes (Page 2) PROView - January 2008 - Chairman's Notes (Page 3) PROView - January 2008 - Feature (Page 4) PROView - January 2008 - Feature (Page 5) PROView - January 2008 - Feature (Page 6) PROView - January 2008 - ProActive (Page 7) PROView - January 2008 - Marketing (Page 8) PROView - January 2008 - Marketing (Page 9) PROView - January 2008 - Finance (Page 10) PROView - January 2008 - Finance (Page 11) PROView - January 2008 - Finance (Page 12) PROView - January 2008 - Finance (Page 13) PROView - January 2008 - Marketplace Analysis (Page 14) PROView - January 2008 - Home Sales Report (Page 15) PROView - January 2008 - MLS Update (Page 16) PROView - January 2008 - MLS Mind Your Manners (Page 17) PROView - January 2008 - Education (Page 18) PROView - January 2008 - Calendar of Events & Programs (Page 19) PROView - January 2008 - PROBiz (Page 20) PROView - January 2008 - Special Feature (Page 21) PROView - January 2008 - Brokerage Design (Page 22) PROView - January 2008 - Brokerage Design (Page 23) PROView - January 2008 - Brokerage Design (Page 24) PROView - January 2008 - Brokerage Design (Page 25) PROView - January 2008 - New Affiliates and Members for 2008 (Page 26) PROView - January 2008 - New Affiliates and Members for 2008 (Page Cover4)
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