PROView - January 2009 - (Page 10) Marketing Sign Up for a New Ratings Website and Let Your Customers Do Your Marketing by Mathias Bergendahl, Director of Marketing & Communications At Amazon.com you can read what other book readers say about a particular book. At Orbitz.com you’ll find out what travelers thought about any given hotel. At Circuitcity.com you’ll find whether other consumers liked the television set you’ve been thinking about buying. Would you like to have consumers talking about their great experiences working with you? Go to Realvalueratings.com and sign up today. For free! --Have you recently made an online purchase and if so, was your decision influenced by online reviews written by other consumers? Studies show that most online shoppers are in fact influenced by written testimonials. According to JupiterResearch, 77% of online shoppers use reviews when they make their purchase decisions. There’s little doubt word of mouth has been the most powerful marketing tool for many years. Word of mouth used to refer to recommendations between individuals who knew each other. Today, though, such informationsharing is taking place among complete strangers through the virtual world. Considering that over 80% of prospective home buyers conduct their search online it goes without saying that online reviews offer a tremendous opportunity for REALTORS® to have their customers speak on their behalf. Take Advantage of a New PRO Membership Benefit PRO has launched a new website that allows consumers to give their testimonials about you and it’s easy to get started. Click here to get sign up for your free membership to www.RealValueRatings.com. Once you have received your access information by email, you will need to create your profile. Simply add a brief bio and contact information – and you’re done! Once your profile is ready it’s time to invite your past customers to post testimonials about you by adding a link to your website or in your emails - and you’ll receive easy to follow instructions on how to do it. January 2009 10 PINELLAS REALTOR® ORGANIZATION http://www.Amazon.com http://www.Orbitz.com http://www.Circuitcity.com http://www.Realvalueratings.com http://www.realvalueratings.com http://www.TampaBayRealtor.com/benefits http://www.RealValueRatings.com
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