PROView - February 2009 - (Page 14) MLS Update Marketing, Marketing, Marketing by Jan Dean, Director of Information Services Marketing yourself and your listings are important steps to successful real estate transactions. Here are a few tips to help you with the process. Being proficient in public speaking is a great way to market your services. You set yourself apart from others as a leader who is confident in your skill set and expertise. But many of us become anxious and fearful when considering public speaking. Take a public speaking course, or join Toastmaster’s (PRO has a chapter) to feel more comfortable with your public speaking and presentation skills. Use public records information to target market prospective buyers and sellers. Most of you are already familiar with using the Realist system to narrow down possible prospects for your special skills and opportunities. But did you know that • You may search Realist for homes where the owner is from your State? Clue: Use the General Query search for Owner’s mailing address by State • Even by a particular Zip Code (out of State owners). • Owner-occupied parcels only. • For owners phone numbers that are not on the “do not call” list. • Properties that are currently in pre-foreclosure, auction and bank-owned, provided by recording information in public records. Your search results can be exported to either mailing labels or to Excel. Have knowledge of the CAN SPAN laws. From time to time, it appears that email addresses are being gathered from the PRO website or the Tempo MLS. The CAN-SPAM rules indicate that “cutting and pasting” is prohibited if the e-mail address was obtained from a website operated by someone other than the e-mail sender, and the website noticed visitors that the operator does not give permission for others to obtain (scrape or harvest) e-mail addresses for the purpose of sending electronic messages. So, if these websites have such a policy, members cannot lawfully use those sites as sources for email addresses. To read the actual legislation of the CAN-SPAM Act of 2003, click here. Focus on your potential customers’ needs instead of yourself. Instead of sending marketing materials in the mail or on your website that focus on just you, design articles that discuss a particular problem and what they need to know to help them solve the problem. Direct the article to a specific problem, then give your prospect the steps needed to understand and solve the problem. Examples of articles you could create are: • • • • • Despite what the media tells you, here are 10 great reasons why this is a great time to buy a home 15 issues to be aware of when buying foreclosed properties 12 ways to get financing for your new home in a tightened credit market Are you looking for a short sale? 5 items to consider Top 10 mistakes made by home sellers in a down economy - and how to avoid them Use auto-notification functions such as the Tempo Client Gateway or Listingbook to let your prospect know you are working for them. If you don’t currently use either one (or both) of these tools, take a class! Both the Client Gateway and Listingbook make your prospects feel special and “looked-after” by giving them their own prospect “website” and great tools that they can use to make them feel involved in the selling or buying process. Choose the UPCOMING MLS CLASSES option on the Tempo Sidebar to choose the Tempo Prospecting or Listingbook classes that will meet your needs. Add the new Realist Value Map to your website to create “stickiness”. • Let your website become the single source for current listings, community information, relevant industry news and accurate valuations. 14 PINELLAS REALTOR® ORGANIZATION February 2009 http://www.spamlaws.com/federal/108s877.shtml http://www.spamlaws.com/federal/108s877.shtml
Table of Contents Feed for the Digital Edition of PROView - February 2009 PROView - February 2009 Contents Chairman’s Notes Feature Story PROActive Marketplace Analysis Home Sales Report MLS Update Mind Your Manners Calendar of Events & Programs Brokerage Design Marketing PROView - February 2009 PROView - February 2009 - PROView - February 2009 (Page Cover1) PROView - February 2009 - PROView - February 2009 (Page Cover2) PROView - February 2009 - Contents (Page 1) PROView - February 2009 - Chairman’s Notes (Page 2) PROView - February 2009 - Chairman’s Notes (Page 3) PROView - February 2009 - Feature Story (Page 4) PROView - February 2009 - Feature Story (Page 5) PROView - February 2009 - Feature Story (Page 6) PROView - February 2009 - Feature Story (Page 7) PROView - February 2009 - PROActive (Page 8) PROView - February 2009 - PROActive (Page 9) PROView - February 2009 - PROActive (Page 10) PROView - February 2009 - PROActive (Page 11) PROView - February 2009 - Marketplace Analysis (Page 12) PROView - February 2009 - Home Sales Report (Page 13) PROView - February 2009 - MLS Update (Page 14) PROView - February 2009 - Mind Your Manners (Page 15) PROView - February 2009 - Mind Your Manners (Page 16) PROView - February 2009 - Calendar of Events & Programs (Page 17) PROView - February 2009 - Brokerage Design (Page 18) PROView - February 2009 - Brokerage Design (Page 19) PROView - February 2009 - Marketing (Page 20) PROView - February 2009 - Marketing (Page 21) PROView - February 2009 - Marketing (Page Cover3) PROView - February 2009 - Marketing (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.