PROView - February 2009 - (Page 20) Marketing New to Social Media Marketing and Feeling a bit Overwhelmed? You’re Not Alone. by Mathias Bergendahl, Director of Marketing & Communications Wait, there’s more. • • • • • • Dig. Technorati. StumbleUpon. Ask. Yahoo Buzz. Reddit. The other day I heard from a friend of mine who expressed how overwhelmed he was with trying to figure out how to build his business with the help of social media. “Once I got ready to get into the fray of online marketing I decided to update my website but learned that these days, websites are out and blogging is in.” He told me that before he uploaded his very first blog post, though, he had already heard of yet another way to find consumers. “It seems that each time I decide on which particular online marketing vehicle such as Facebook, MySpace, YouTube or any of the other social networking platforms to focus on, I hear about yet another internet tool from friends or business associates.” He continued to tell me that he has a MySpace account, Facebook account, LinkedIn account – without any particular web marketing strategy. “By the time I started feeling comfortable enough to get started with FaceBook, people around me started buzzing about Twitter.” He continued to tell me that once he had put the final touches on his carefully branded FaceBook page, though, he started hearing office neighbors talk about how they had found new clients through their LinkedIn or ActiveRain accounts. Next, he found himself adding a profile and his business information on those networks as well. “I feel like I keep chasing from one tool to another without sticking around long enough to actually build traffic. On top of it all, people around you start talking about the evolution from Web 2.0 to Web 3.0.” I’m sure many can relate. It’s not easy to follow all that moves on the Internet these days. 20 PINELLAS REALTOR® ORGANIZATION It can be quite intimidating to follow all the new developments, not to mention how to take advantage of them all. Your association receives a lot of questions regarding social media marketing, so we thought we’d attempt to break down the concepts just a little bit by using a few resources. From Web 1.0 to Web 3.0 in a Hurry First, let’s take a look at the definition Web 2.0. No, it’s not a software upgrade you need to run to the nearest store to get in order to be part of the virtual world of interactive marketing. Instead, it’s more of a concept of how the internet has evolved into a network of information sharing. Web 1.0 refers to the static concept of web pages, with “flat” information without any way for you to actively contribute to the content of the page. The introduction of websites and social forums that now invite reviews, comments, information-sharing and general collaboration marked the beginning of what’s commonly referred to as Web 2.0. Before we even seem to have fully grasped the concept of a new online environment, those leading the charge of internet development have started talking about Web 3.0. Here to better explain the concept of Web 2.0 is the video presentation Web 2.0. If you prefer February 2009
Table of Contents Feed for the Digital Edition of PROView - February 2009 PROView - February 2009 Contents Chairman’s Notes Feature Story PROActive Marketplace Analysis Home Sales Report MLS Update Mind Your Manners Calendar of Events & Programs Brokerage Design Marketing PROView - February 2009 PROView - February 2009 - PROView - February 2009 (Page Cover1) PROView - February 2009 - PROView - February 2009 (Page Cover2) PROView - February 2009 - Contents (Page 1) PROView - February 2009 - Chairman’s Notes (Page 2) PROView - February 2009 - Chairman’s Notes (Page 3) PROView - February 2009 - Feature Story (Page 4) PROView - February 2009 - Feature Story (Page 5) PROView - February 2009 - Feature Story (Page 6) PROView - February 2009 - Feature Story (Page 7) PROView - February 2009 - PROActive (Page 8) PROView - February 2009 - PROActive (Page 9) PROView - February 2009 - PROActive (Page 10) PROView - February 2009 - PROActive (Page 11) PROView - February 2009 - Marketplace Analysis (Page 12) PROView - February 2009 - Home Sales Report (Page 13) PROView - February 2009 - MLS Update (Page 14) PROView - February 2009 - Mind Your Manners (Page 15) PROView - February 2009 - Mind Your Manners (Page 16) PROView - February 2009 - Calendar of Events & Programs (Page 17) PROView - February 2009 - Brokerage Design (Page 18) PROView - February 2009 - Brokerage Design (Page 19) PROView - February 2009 - Marketing (Page 20) PROView - February 2009 - Marketing (Page 21) PROView - February 2009 - Marketing (Page Cover3) PROView - February 2009 - Marketing (Page Cover4)
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