PROView - February 2009 - (Page 4) Entering a New Dimension of Cyber-Relationships: The Essence of Virtual Office Websites By Mathias Bergendahl, CAE, Director of Marketing & Communications On October 4, 2005, news broke that the Department of Justice (DOJ) had filed an amended antitrust complaint against the National Association of Realtors®. At issue were NAR’s policies governing the display of listings on broker websites, with the DOJ claiming that NAR’s later rescinded virtual office website (VOW) policy put Internet-based brokerages at a competitive disadvantage against traditional brokers. After a three-year legal process, the Department of Justice and NAR announced on May 27, 2008 that an agreement had been reached between the two parties. A revised VOW policy was developed with new rules and regulations. Approved by a federal court in November, 2008, provisions under the settlement were to be enforced within 90 days. In the ensuing months, MLS service providers around the nation worked tirelessly to make sure their systems would be compliant with the new regulations before the February 15, 2009 deadline. But what exactly is a Virtual Office Website? What does the final agreement really entail? Most importantly, how will it impact your business? Let’s take a look. 44 PINELLAS REALTOR® ORGANIZATION PINELLAS REALTOR® ORGANIZATION February 20092009
Table of Contents Feed for the Digital Edition of PROView - February 2009 PROView - February 2009 Contents Chairman’s Notes Feature Story PROActive Marketplace Analysis Home Sales Report MLS Update Mind Your Manners Calendar of Events & Programs Brokerage Design Marketing PROView - February 2009 PROView - February 2009 - PROView - February 2009 (Page Cover1) PROView - February 2009 - PROView - February 2009 (Page Cover2) PROView - February 2009 - Contents (Page 1) PROView - February 2009 - Chairman’s Notes (Page 2) PROView - February 2009 - Chairman’s Notes (Page 3) PROView - February 2009 - Feature Story (Page 4) PROView - February 2009 - Feature Story (Page 5) PROView - February 2009 - Feature Story (Page 6) PROView - February 2009 - Feature Story (Page 7) PROView - February 2009 - PROActive (Page 8) PROView - February 2009 - PROActive (Page 9) PROView - February 2009 - PROActive (Page 10) PROView - February 2009 - PROActive (Page 11) PROView - February 2009 - Marketplace Analysis (Page 12) PROView - February 2009 - Home Sales Report (Page 13) PROView - February 2009 - MLS Update (Page 14) PROView - February 2009 - Mind Your Manners (Page 15) PROView - February 2009 - Mind Your Manners (Page 16) PROView - February 2009 - Calendar of Events & Programs (Page 17) PROView - February 2009 - Brokerage Design (Page 18) PROView - February 2009 - Brokerage Design (Page 19) PROView - February 2009 - Marketing (Page 20) PROView - February 2009 - Marketing (Page 21) PROView - February 2009 - Marketing (Page Cover3) PROView - February 2009 - Marketing (Page Cover4)
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