PROView - April 2008 - (Page 11) We can help you grow your business. as financial performance several times better than the market average of similar companies over a sustained time period. An essential element of Collin’s research was that each of the companies examined had survived a “point of transition” within their industry. This point of transition was a bit different for each company depending upon the specifics of their industry. Yet for each it was a point of reckoning, survival and differentiation. Collins and his team set out to examine each company’s transition point. The objective was to identify the characteristics that the Good To Great companies discovered, developed or utilized during the transition that their industry counterparts did not. For the purposes of this discussion and with respect to the American real estate industry, I would respectfully suggest that the current industry challenge represents a classic “point of transition.” RECON Intelligence Services’ research conducted over the past six months powerfully suggests that the real estate industry’s current situation is not about a “down market” but rather reflects a wide range of market and business practice challenges that must be addressed in order to effect the “transition.” The Collins research identified three phases within the transition process and suggests that each introduces two key concepts. Taken together these six factors were found to be the core values of the Good To Great companies. The book is expertly organized around these factors. • Level 5 Leadership • First Who Then What • Confront the Brutal Facts • The Hedgehog Concept • A Culture of Discipline HAVEN PORTABLE STORAGE At SunTrust Mortgage, our focus is to make the home buying experience as simple and easy as possible. We want you to be able to spend more time selling homes and less time worrying about the financing. We offer: • • • A wide array of products for every type of buyer Marketing support to help bring in new business, including co-branding opportunities Partnership opportunities to extend your business such as a presence at open houses for pre-qualifications and applications Local decision-making and processing Exceptional customer service from start to finish Interested in learning more? Call today! • • 727.726.7065 SunTrust Mortgage, Inc., 901 Semmes Av enue, Richmond, VA 23224 is licensed by the Department of Corporations under the California Residential Mortgage Lending Act; is an Illinois Residential Mortgage Licensee; is a Lender in Massachusetts having Mortgage Lender license #s ML1216, ML0133, ML1432, ML1914, ML1913, ML1815, ML2411, ML1214, ML2442, ML2491, and ML2538; is licensed by the New Hampshire Banking Department; is licensed by the New Jersey Department of Banking and Insurance, toll f ree 1-888 -994 -7864; is a licensed lender in Rhode Island; is doing business in Arizona as Crestar Mortgage, 7250 N. 16th Street, Ste. 100, Phoenix, AZ 85020 and is doing business in New Y ork at 145 Pinelawn Road, Suite 330, Melv ille, NY 11747. ©2005, SunTrust Banks, Inc. SunTrust is a f ederally registered service mark of SunTrust Banks, Inc. PORTABLE STORAGE Agent for REALTOR® Special since 1891 Recommend us and we will load and unload at NO extra charge * Added value for your listings Affordable 5x8 units A useful tool for home sale preparation – De-clutter – Organize – Simplify – De-personalize – Allow buyers to see the potential Go to the April issue of PROView Magazine Online at www.tampabayrealtor.com/proview to read the entire article “Fine Tuning Your Team for the New Market: Revisiting From Good to Great” PINELLAS REALTOR® ORGANIZATION 813-222-0001 Call to see how you can earn free storage gift certificates *restrictions apply 727-535-5744 April 2008 11 http://www.tampabayrealtor.com/proview
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