PROView - April 2008 - (Page 16) The Notepad Series By Mathias Bergendahl, Director of Marketing & Communications : holding second jobs. With notepad in hand, I set out to explore a growing trend among REALTORS® ks with other I decided to reach out to a few REALTORS® who compliment their real estate paychec in a high level of service to those income sources to find out what they are doing to successfully mainta they serve. Hopefully their tips will help others who are in a similar situation. REALTORS® Whether it’s because of a downturn in the marketplace or for any other reason, many though, REALTORS® should have other jobs. Important to consider before taking on additional work, riate responsiveness to determine how they will continue to service their customers, and maintain approp a process in place, it other agents. According to REALTORS® I spoke with, with proper planning and TORS®. shouldn’t have to negatively impact relationships with customers and fellow REAL SET EXPECTATIONS the importance Are your customers aware of the hours you are available? Those I spoke with stressed clear from the start of setting expectations as to when you will be available – upfront. If you make it s reports, you lessen the risk of the hours you will be able to meet, show properties and provide progres be available to unhappy clients. If you are part of a team, with the likelihood that someone else will ce the other assist in your absence, make sure to promptly give that information, maybe even introdu agent. CREATE A SYSTEM bing to a live phone Do you have a backup system during the hours you are unavailable? Consider subscri responding will at attendant. Most recognize that you can’t be available at all times and a real person least maintain an acceptable response level. r partnering with Another challenge may be to attend closings when you have to work elsewhere. Conside closings are attended. another agent, maybe someone who also works a second job, to make sure all your agent as a member of their team REALTORS® I spoke with said that they typically identify the other to avoid unnecessary speculation as to why you can’t be present. USE TECHNOLOGY go through your PDA, Take full advantage of new technologies. These days you can access emails on-thego straight to you, even a regular cell phone. Same applies to online lead generation: make sure all leads s? You should. wherever you are. Do you currently use an auto-responder for emails and online inquirie There truly is no Maybe it would be beneficial to sign up for an email-to-fax or fax-to-email service? limit as to how mobile you can make your office. COMMUNICATE, EVEN WHEN YOU’RE NOT AVAILABLE stays in touch with Imagine having access to an automatic client relationship system that automatically all your clients without you having to do anything. Actually, you do. TM bookTM is a free Are you familiar with Listingbook ? A benefit of your membership with PRO, Listing ng updates on new service that automatically distributes a morning email to all your customers, providi ck from those who have viewed listings, inventory updates for a specific neighborhood, and feedba a property and their REALTORS . members. The Notepad Series features timely topics brought to my attention by our Then REALTORS®? Do you have something you’d like to share with your fellow please contact me at 727-216-3034 or mbergendahl@tampabayrealtor.com. ® 16 PINELLAS REALTOR® ORGANIZATION April 2008
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