PROView - July 2008 - (Page 4) Speeding Up Sales in a Slow Market: How to Get Buyers and Sellers off the Fence through Auctions ou listed a property a few months ago. Since then you’ve received a few offers yet all of them fell far below what the owner is willing to sell the home for. You held open houses and consistently marketed the property through a well-integrated marketing campaign. You brought in a staging professional to make the home stand out. You created a stand-alone website for the home with a virtual tour. You uploaded a video presentation on youtube.com. You consistently advertised in newspapers and magazines. You and your client lowered the price three times to attract a buyer. The home is not selling. Y By Mathias Bergendahl, Director of Marketing & Communications Finally, your client asks you: how about an auction? Auctions are emerging as a viable option to the many homeowners looking to sell quickly. What kind of property would typically qualify for an auction? How quickly would a property likely sell? How should an auction be positioned to a seller? How do I assist a buyer? Now is the time to learn about your role in a prospective real estate auction. What are your responsibilities and liabilities while guiding your customers through an auction and how will you be compensated as their REALTOR®? Here’s what auction industry professionals and REALTORS® working with auctions had to say. 4 PINELLAS REALTOR® ORGANIZATION July 2008 http://youtube.com
Table of Contents Feed for the Digital Edition of PROView - July 2008 PROView - July 2008 Contents Chairman’s Notes Feature Story PROActive Making the Most of Your Membership Marketplace Analysis Home Sales Report MLS Update Brokerage Design MLS Mind Your Manners Calendar of Events & Programs New Members and Affiliate Members PROView - July 2008 PROView - July 2008 - PROView - July 2008 (Page Cover1) PROView - July 2008 - PROView - July 2008 (Page Cover2) PROView - July 2008 - Contents (Page 1) PROView - July 2008 - Chairman’s Notes (Page 2) PROView - July 2008 - Chairman’s Notes (Page 3) PROView - July 2008 - Feature Story (Page 4) PROView - July 2008 - Feature Story (Page 5) PROView - July 2008 - PROActive (Page 6) PROView - July 2008 - PROActive (Page 7) PROView - July 2008 - PROActive (Page 8) PROView - July 2008 - PROActive (Page 9) PROView - July 2008 - Making the Most of Your Membership (Page 10) PROView - July 2008 - Making the Most of Your Membership (Page 11) PROView - July 2008 - Marketplace Analysis (Page 12) PROView - July 2008 - Home Sales Report (Page 13) PROView - July 2008 - MLS Update (Page 14) PROView - July 2008 - Brokerage Design (Page 15) PROView - July 2008 - MLS Mind Your Manners (Page 16) PROView - July 2008 - Calendar of Events & Programs (Page 17) PROView - July 2008 - Calendar of Events & Programs (Page 18) PROView - July 2008 - Calendar of Events & Programs (Page 19) PROView - July 2008 - Calendar of Events & Programs (Page 20) PROView - July 2008 - Calendar of Events & Programs (Page 21) PROView - July 2008 - New Members and Affiliate Members (Page 22) PROView - July 2008 - New Members and Affiliate Members (Page 23) PROView - July 2008 - New Members and Affiliate Members (Page Cover3) PROView - July 2008 - New Members and Affiliate Members (Page Cover4)
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