PROView - September 2008 - (Page 10) (YAHOO continued from page 9) Implementing a marketing campaign for the Actives • Since Actives use multiple sites for information, you should have a presence on many real estate web sites. In particular, real estate firms should distribute their listings to as many real estate search and portal sites as appropriate • Actives are also busy financing, so partnering with mortgage brokers, both online and offline is a great way to reach them by sharing referrals • For this group, it’s also important to be listed in the emerging category of online real estate agent directories, as Actives are more likely to use those sites as well • From a marketing perspective, repeated “impressions” in front of this constituency is critical as Actives are still contemplating what service providers to collaborate with • You can also find Actives on local MLS sites, newspaper web sites and large real estate search and portal sites Implementing a marketing campaign for the Future Prospects • Future prospects are actively looking for information about the real estate market, tracking real estate activity, and trying to keep up to date • Although they may not be in the market to purchase in the next 6 months, their online activity in the real estate space suggests that it is on their mind for the future • Once this segment becomes more serious about home shopping and buying they will rely on a real estate agent to assist them, so investments that get you in front of their selection process are important • For this group, awareness is the most important marketing objective, and marketing investments should be geared toward consistently putting your brand front-and-center • Graphic media campaigns on newspaper and real estate sites that enable local targeting, search 10 PINELLAS REALTOR® ORGANIZATION September 2008 http://www.tampabayrealtor.com/benefits http://www.listhub.com http://www.tampabayrealtor.com/benefits
Table of Contents Feed for the Digital Edition of PROView - September 2008 PROView - September 2008 Contents Chairman’s Notes Feature Story PROActive Brokerage Design Marketplace Analysis Home Sales Report MLS Update Calendar of Events & Programs MLS Mind Your Manners New REALTOR® and Affiliate Members PROView - September 2008 PROView - September 2008 - PROView - September 2008 (Page Cover1) PROView - September 2008 - PROView - September 2008 (Page Cover2) PROView - September 2008 - Contents (Page 1) PROView - September 2008 - Chairman’s Notes (Page 2) PROView - September 2008 - Chairman’s Notes (Page 3) PROView - September 2008 - Feature Story (Page 4) PROView - September 2008 - Feature Story (Page 5) PROView - September 2008 - PROActive (Page 6) PROView - September 2008 - PROActive (Page 7) PROView - September 2008 - Brokerage Design (Page 8) PROView - September 2008 - Brokerage Design (Page 9) PROView - September 2008 - Brokerage Design (Page 10) PROView - September 2008 - Brokerage Design (Page 11) PROView - September 2008 - Marketplace Analysis (Page 12) PROView - September 2008 - Home Sales Report (Page 13) PROView - September 2008 - MLS Update (Page 14) PROView - September 2008 - MLS Update (Page 15) PROView - September 2008 - MLS Update (Page 16) PROView - September 2008 - Calendar of Events & Programs (Page 17) PROView - September 2008 - MLS Mind Your Manners (Page 18) PROView - September 2008 - New REALTOR® and Affiliate Members (Page 19) PROView - September 2008 - New REALTOR® and Affiliate Members (Page 20) PROView - September 2008 - New REALTOR® and Affiliate Members (Page Cover3) PROView - September 2008 - New REALTOR® and Affiliate Members (Page Cover4)
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