PROView - November 2007 - (Page 11)

Media Relations – Sharing my knowledge on the local real estate market, I will provide articles to local media outlets and assist them with commentary on news reports they are preparing. These sample strategies are not speciﬁc as to any actions that will be taken to actually accomplish them, yet they help set the tone and direction for all activities that might be employed during the year. Next, it’s time to build a marketing mix with your tactical actions. In other words, it’s time to develop your to-do list for next year. The old saying telling you not to put all eggs in one basket is essentially true as you plan out your year – instead, run parallel marketing activities in order to make sure your target audience receives your message. Traditional Marketing Are you planning on placing ads of your listings and if so, would you choose a daily newspaper or a community newsletter? Typically much cheaper, local community papers and newsletters often have quite a high readership level and may be a great way for you to reach your narrow audience more accurately. An ad in your local little league newsletter would likely be read by parents in the neighborhood you serve. The same goes for trade publications if you are targeting a certain kind of professionals – i.e. CPAs, attorneys and teachers. Are you consistently sending out postcards with your listings or is it more an ad-hoc activity you do? Planning ahead will allow you to prepare better materials and possibly ﬁnd more costeﬀective services rather than those you have to use last minute. Create a chart of available actions and choose the ones most likely to help you reach the largest number of your intended audience. organization where you could volunteer at functions and other events. Your commitment could be communicated in your listing presentation as well as on any collateral materials, showcasing your community support. You may choose to sponsor a fundraiser or maybe even give a portion of your commissions to a non-proﬁt of your choice. Budget a certain ﬁnancial commitment you would be willing to invest and then select a support program that will give you the most awareness-building throughout the year. International Marketing Foreign exchange rates are now very favorable for those in other countries looking to purchase a home in the United States, and certainly here in the sunshine state. Are you capitalizing on this timely opportunity? If you consider reaching out overseas, look at ways to eﬀectively reach prospective buyers. You may want to form referral relationships with attorneys and CPAs specializing in working with foreign naturals. They may even consider putting an article written by you in their newsletters or presentation materials. You may also place banner ads on websites speciﬁcally providing information to such investors. Before you do any one thing, look at a number of options available to you and select a few that combined likely will help you garner attention in this growing target group. Online Marketing Have you created a web presence? These days, a static website simply is not gathering the attention you need. Cyber-visitors look for advice and guidance and they will ﬁnd it online – will it be at your website? What are you currently doing to attract buyers and sellers to your online marketplace and once they are there, what are you oﬀering them? You may consider posting informative news articles written by others as well as yourself. You should make sure your November / December 2007 11 Social Marketing You may consider joining a local non-proﬁt PINELLAS REALTOR® ORGANIZATION

Table of Contents Feed for the Digital Edition of PROView - November 2007

PROView - November 2007 Contents Chairman’s Notes: My Year in Review The Long View: The Long View Waiting Room: Waiting Room Brokerage Design: Protecting Your “Rep” On The Internet Feature: Charting the Course for Next Year: Building Your Marketing Plan ProActive: 2008 RPAC Fundraising Chair ProActive: Legislature Sends New Property Tax Reform Ammendment to Voters Marketing: Twelve Step Plan to Make You Feel Better About this Market Finance: Year-End Tax Season Preparation What is RPAC? 2007 RPAC Donor Appreciation Marketplace Analysis Home Sales Report MLS Update MLS Mind Your Manners Your 2008 Memebrship Dues Upcoming Events Calendar of Events & Programs: November / December PROBIZ: IDX Welcome: New PRO Members and Affiliates

PROView - November 2007

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