PROView - November 2007 - (Page 9)

rse for Next Year: of Marketing & Communications arketing Plan so that your audience will remember you. It should stand out so much that competitors are unable to copy you because of the strong brand awareness within your target group. Your brand should be attractive, friendly, reassuring and it needs to help build conﬁdence and trust in you. Make sure your brand is aligned with your target market so that your prospective customers can identify themselves with the messages you use to reach them. Form a graphical look, logo and general design pattern for your brand that quickly will be recognized among those you want to reach. Make sure you follow real estate rules and check if your company have a ﬁrm identiﬁcation policy before you make you logo public. Once your brand has been deﬁned, it is essential that all aspects of your business communications should strongly reﬂect the look of your brand. From your business card to newsletter, from signs to website, and from the way you dress to the way you send emails. Beyond your desire to service a certain clientele or geographic area, what unique value do you oﬀer? In the eyes of your prospective clients, what do you bring to the table they cannot ﬁnd elsewhere? How do you want to be perceived, and how do you believe you are perceived today? How are you planning on reaching out to those who need your expertise? Marketing planning goes far beyond the scheduling of ads and postcard mailings and now is the time to map out your destination one year from now. Hopefully these marketing tips will help you chart the course. So exactly what does that mean for you as a Realtor®? marketing niche, chances are that many cannot aﬀord to purchase a home and your time may have You are the brand you portray. Nowadays an overwhelming majority of home buyers go online for been wasted as a result. A niche is a long-term approach to your business that you will work hard to strengthen over time. From a Niche to a Brand to an Image Next, developing a brand will help form the messages to communicate your niche expertise and value in order to attract awareness and business. The brand you build will form the cornerstone of your eﬀorts to build a positive image of your business in the community you serve. The key aspect of building a brand is to envision how you want to be viewed by others. Your brand should reﬂect your personality. It should be unique Your marketing plan is only as powerful as the manner in which it’s implemented their property search, and visitors to your website will form an opinion about you within seconds. Visit your website as if you were a home buyer who never met you before. Is it easily accessible and easy to navigate? Is it unique from other real estate websites? Is it trustworthy? Is it informational? Does it give proof of your extensive knowledge and experience? If your website front page is all the visitors know about you, do you think it will attract the attention you want? You may want to ask friends and other associates to envision themselves as potential November / December 2007 9 PINELLAS REALTOR® ORGANIZATION

Table of Contents Feed for the Digital Edition of PROView - November 2007

PROView - November 2007 Contents Chairman’s Notes: My Year in Review The Long View: The Long View Waiting Room: Waiting Room Brokerage Design: Protecting Your “Rep” On The Internet Feature: Charting the Course for Next Year: Building Your Marketing Plan ProActive: 2008 RPAC Fundraising Chair ProActive: Legislature Sends New Property Tax Reform Ammendment to Voters Marketing: Twelve Step Plan to Make You Feel Better About this Market Finance: Year-End Tax Season Preparation What is RPAC? 2007 RPAC Donor Appreciation Marketplace Analysis Home Sales Report MLS Update MLS Mind Your Manners Your 2008 Memebrship Dues Upcoming Events Calendar of Events & Programs: November / December PROBIZ: IDX Welcome: New PRO Members and Affiliates

PROView - November 2007

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