PROView - November 2008 - (Page 2) Chairman’s Notes Feel Like the Market is handing you Lemons? Get Your Juicer Ready and Start Making Lemonade by Pat Ivers, Chairman of the Board Stop reading the newspaper. Turn off CNN, FOX News and ABC News. Avoid being around people who question the validity of the real estate market. Why? Chances are they may bring you down. I’m sure you can see the opportunities. The high frequency of short sales transactions and even foreclosures are likely to remain for some time to come. That’s OK. It may sound like lemons when it’s discussed in the news, but for you it can mean more lemonade. Learn about the process and define how you will be able to assist consumers. Become an expert and embrace the market rather than hide from it. Whether you’re interested in working with foreign buyers, short sales transactions or first-time home buyers; now is the time to prepare yourself. Do not wait any longer; instead become a specialist for the specific market segment(s) you will focus your business on in the next few years. Would a designation help you establish yourself as an expert? Absolutely – go get one! It’s easy to be discouraged. Doesn’t it sometimes seem that the news outlets virtually speak of the demise of the real estate market? Not only are you bombarded with negative messages, your clients and would-be buyers are too. There is a way to take Whatever you do, don’t let it all get you down. advantage of the current market, both for you and the There is a way to take advantage of the current consumers you serve. If every market, both for you and story is a lemon, now is the the consumers you serve. time to make lemonade. If every story is a lemon, now is the time to make lemonade. Lemonade tastes the best when you’re thirsty, wouldn’t you agree? Well, now more than ever, consumers are thirsting for advice and who better to deliver that than you? It’s time to tell consumers the real story on real estate. Contact your community newspaper and There is without doubt good news out there. ask to regularly provide them your market update. Consumers have more inventories to choose from Incorporate positive stories in any campaign than ever before. Interest rates are at an all-time you’re about to launch. Get a blog and reach out low. Even though conventional financing remains an to homebuyers in cyberspace with your positive issue, the opportunities for first-time home buyers are message. Above all, make sure your positive energy is phenomenal. Many problems still remain with short felt as you field questions from those around you. Go sale transactions, but lenders are becoming more tell them: “this is a market full of opportunities!” expedient in the way they work their internal process. Meanwhile, foreign buyers view the Florida market as If you at times feel that the market is handing a great place to own a second home. Did you know you lemons, get your juicer out and start making that of all property purchases in the Unites States by lemonade. foreign buyers, 25% are made here in Florida? 2 PINELLAS REALTOR® ORGANIZATION November 2008
Table of Contents Feed for the Digital Edition of PROView - November 2008 PROView - November 2008 Contents Chairman’s Notes Feature Story PROActive Brokerage Design Marketplace Analysis Home Sales Report MLS Update MLS Mind Your Manners 2009 REALTOR® Dues New REALTOR® and Affiliate Members Calendar of Events & Programs PROView - November 2008 PROView - November 2008 - PROView - November 2008 (Page Cover1) PROView - November 2008 - PROView - November 2008 (Page Cover2) PROView - November 2008 - Contents (Page 1) PROView - November 2008 - Chairman’s Notes (Page 2) PROView - November 2008 - Chairman’s Notes (Page 3) PROView - November 2008 - Feature Story (Page 4) PROView - November 2008 - Feature Story (Page 5) PROView - November 2008 - Feature Story (Page 6) PROView - November 2008 - Feature Story (Page 7) PROView - November 2008 - PROActive (Page 8) PROView - November 2008 - PROActive (Page 9) PROView - November 2008 - Brokerage Design (Page 10) PROView - November 2008 - Brokerage Design (Page 11) PROView - November 2008 - Marketplace Analysis (Page 12) PROView - November 2008 - Home Sales Report (Page 13) PROView - November 2008 - MLS Update (Page 14) PROView - November 2008 - MLS Mind Your Manners (Page 15) PROView - November 2008 - 2009 REALTOR® Dues (Page 16) PROView - November 2008 - New REALTOR® and Affiliate Members (Page 17) PROView - November 2008 - New REALTOR® and Affiliate Members (Page 18) PROView - November 2008 - Calendar of Events & Programs (Page 19) PROView - November 2008 - Calendar of Events & Programs (Page 20) PROView - November 2008 - Calendar of Events & Programs (Page 21) PROView - November 2008 - Calendar of Events & Programs (Page Cover3) PROView - November 2008 - Calendar of Events & Programs (Page Cover4)
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