Pizza Today - November 2015 - 54

feature / FRANCHISE

Movin' on Up Y
Identify potential franchisees from your own talent pool
By

PAMELA
MILLS-SENN
Photo by

JOSH KEOWN

our employee has been with
you for years, assuming evergreater responsibility in your
restaurant. He's gained your trust as
someone you can rely on. He's also
ambitious, hardworking and wants
more, which is why he's approached you
about owning his own store under your
restaurant's name. What do you say?
Expanding your business by looking
for loyal talent from within can be a
good strategy for small independents.
Turning an employee into a partner or
full owner can foster an even greater
sense of commitment from that person,
says Aaron Allen, founder/CEO of
Aaron Allen & Associates, a global restaurant consulting firm. On the other
hand, there are potential downsides, he
cautions.
"It can actually lead to an overbearing sense of entitlement and authority
(where) an 'I'm the owner too' sensibility sets in," Allen explains.
So far, this hasn't been an issue
for Michael Cocco Sr., president of
Cocco's Pizza. Opened in 1978 and

headquartered in Primos, Pennsylvania, the operation has gone from one
location to 10, eight owned by former
employees. For Cocco, saying "yes" to
the idea for the first time in 1985 paid
off.
It's a strategy that "sort of evolved,"
as longtime employees expressed
desires to open their own locations,
says Cocco, saying he saw this as an
opportunity to help them out and also
grow his presence. He'd scout locations, serving as unpaid consultant until
they got up and running. The former
employees/now owners use the Cocco's
Pizza name; he owns all but two of
the buildings (these are rented) and all
signage.
"This is how I maintain control,"
he explains. "They use the name with
permission. As long as they protect
the brand, they can stay in the buildings. In the two rented locations, if

5 4 / P I Z Z AT O D AY. C O M / N O V E M B E R 2 0 1 5


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Pizza Today - November 2015

Table of Contents for the Digital Edition of Pizza Today - November 2015

Pizza Today - November 2015
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
The Right Light Fixture
One Word: Meatballs
Bar-style Pizza
Local Ad Dollars
The Shared Leadership Model
From Employee to Owner
Delivery Tech
Top 100 Pizza Companies
Pizza Today on the Road: Pizzicletta, Flagstaff, AZ
Pizza Today on the Road: Pisa Lisa, Sedona, AZ
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - November 2015 - CT1
Pizza Today - November 2015 - CT2
Pizza Today - November 2015 - Pizza Today - November 2015
Pizza Today - November 2015 - Cover2
Pizza Today - November 2015 - Commentary
Pizza Today - November 2015 - 4
Pizza Today - November 2015 - 5
Pizza Today - November 2015 - Contents
Pizza Today - November 2015 - 7
Pizza Today - November 2015 - 8
Pizza Today - November 2015 - 9
Pizza Today - November 2015 - Contributors
Pizza Today - November 2015 - 11
Pizza Today - November 2015 - Expo Spotlight
Pizza Today - November 2015 - 13
Pizza Today - November 2015 - Interact
Pizza Today - November 2015 - 15
Pizza Today - November 2015 - Conversation
Pizza Today - November 2015 - 17
Pizza Today - November 2015 - Man on the Street
Pizza Today - November 2015 - 19
Pizza Today - November 2015 - Respecting the Craft
Pizza Today - November 2015 - 21
Pizza Today - November 2015 - Trending Recipes
Pizza Today - November 2015 - 23
Pizza Today - November 2015 - Destinations
Pizza Today - November 2015 - 25
Pizza Today - November 2015 - Dough Doctor
Pizza Today - November 2015 - 27
Pizza Today - November 2015 - 28
Pizza Today - November 2015 - 29
Pizza Today - November 2015 - The Right Light Fixture
Pizza Today - November 2015 - 31
Pizza Today - November 2015 - 32
Pizza Today - November 2015 - 33
Pizza Today - November 2015 - One Word: Meatballs
Pizza Today - November 2015 - 35
Pizza Today - November 2015 - 36
Pizza Today - November 2015 - 37
Pizza Today - November 2015 - 38
Pizza Today - November 2015 - 39
Pizza Today - November 2015 - Bar-style Pizza
Pizza Today - November 2015 - 41
Pizza Today - November 2015 - 42
Pizza Today - November 2015 - 43
Pizza Today - November 2015 - 44
Pizza Today - November 2015 - 45
Pizza Today - November 2015 - Local Ad Dollars
Pizza Today - November 2015 - 47
Pizza Today - November 2015 - 48
Pizza Today - November 2015 - 49
Pizza Today - November 2015 - The Shared Leadership Model
Pizza Today - November 2015 - 51
Pizza Today - November 2015 - 52
Pizza Today - November 2015 - 53
Pizza Today - November 2015 - From Employee to Owner
Pizza Today - November 2015 - 55
Pizza Today - November 2015 - 56
Pizza Today - November 2015 - 57
Pizza Today - November 2015 - Delivery Tech
Pizza Today - November 2015 - 59
Pizza Today - November 2015 - Top 100 Pizza Companies
Pizza Today - November 2015 - 61
Pizza Today - November 2015 - 62
Pizza Today - November 2015 - 63
Pizza Today - November 2015 - Pizza Today on the Road: Pizzicletta, Flagstaff, AZ
Pizza Today - November 2015 - 65
Pizza Today - November 2015 - 66
Pizza Today - November 2015 - 67
Pizza Today - November 2015 - Pizza Today on the Road: Pisa Lisa, Sedona, AZ
Pizza Today - November 2015 - 69
Pizza Today - November 2015 - 70
Pizza Today - November 2015 - 71
Pizza Today - November 2015 - 72
Pizza Today - November 2015 - Product Showcase
Pizza Today - November 2015 - 74
Pizza Today - November 2015 - 75
Pizza Today - November 2015 - Pizza Today Yellow Pages
Pizza Today - November 2015 - 77
Pizza Today - November 2015 - 78
Pizza Today - November 2015 - 79
Pizza Today - November 2015 - 80
Pizza Today - November 2015 - 81
Pizza Today - November 2015 - 82
Pizza Today - November 2015 - 83
Pizza Today - November 2015 - 84
Pizza Today - November 2015 - The Marketplace
Pizza Today - November 2015 - 86
Pizza Today - November 2015 - 87
Pizza Today - November 2015 - 88
Pizza Today - November 2015 - 89
Pizza Today - November 2015 - 90
Pizza Today - November 2015 - 91
Pizza Today - November 2015 - 92
Pizza Today - November 2015 - 93
Pizza Today - November 2015 - 94
Pizza Today - November 2015 - 95
Pizza Today - November 2015 - 96
Pizza Today - November 2015 - Reader’s Resource
Pizza Today - November 2015 - Snapped
Pizza Today - November 2015 - Cover3
Pizza Today - November 2015 - Cover4
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