February 2016 FRONT OF THE HOUSE BACK OFFICE 30 52 Standing out in a strip mall Get strategies to overcome top strip mall challenges. By Heidi Lynn Russell 34 Window marketing Explore ways to use your windows to gain new customers. By Scott Anthony IN THE KITCHEN 38 Shrimp on pizza Follow the 1-2-3s of buying shrimp, plus creative shrimp pizza recipes. By John Gutekanst 44 Stromboli Learn stromboli's origin and how to make it. By Mike Bausch 48 Portion control Use weights and measures to produce consistent product every time. By Jeffrey Freehof By JOSH KEOWN / STOMBOLI PAGE 44 6 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 6 Leasing concerns Look at four considerations before you sign a lease. By David LaMartina 56 Loyalty Rewards Programs Find common mistakes pizzerias make with their programs and how to fix them. By Eliana Osborn 60 Employee performance reviews Six ways to make staff reviews count. By Daniel P. Smithhttp://www.PIZZATODAY.COM