Pizza Today - September 2016 - 12

expo spotlight

New Northeast Pizza & Pasta
Event to be Launched
with BILL OAKLEY

'm excited to announce that we're
going to launch a new twoday trade show that focuses on
both pizzerias and Italian restaurants.
The 2017 Pizza & Pasta Northeast®
show will incorporate a blend of food
demonstrations, contests and educa-

tional sessions to augment an exhibit
hall showcasing top suppliers for both of
these strong foodservice segments.
The show will be held October 17-18,
2017, at the Atlantic City Convention
Center in Atlantic City, New Jersey, just
10 minutes from Atlantic City International Airport and just an hour's drive
from the Philadelphia International
Airport. Atlantic City was chosen for
several reasons, including its central
location on the East Coast, access to the
largest concentration of pizzerias and
Italian restaurants in the U.S., a topnotch convention center and affordable
first-class hotel and dining options.
The New England region combined
with Delaware, New York, New Jersey,
Maryland, Pennsylvania, West Virginia
and Washington, D.C. is home to more
than 28,000 Italian restaurants and pizzerias, making this region No. 1 in the
U.S. in terms of the total number of
pizzerias and Italian restaurants. This
means one-third of the country's operators, generating 30 percent of the indus-

try's revenue, are located in one tightly
condensed geographic area.
This show will deliver a one-stop shop
exhibit hall where Italian and pizza-concept restaurant owners can meet face-toface with leading national and regional
industry suppliers. Attendees will also
have access to food demonstrations that
will focus on new and traditional Italian ingredients, flavors and products
- allowing attendees to stay on top of
consumer's growing desire for pizza and
pasta menu items. The education program will spotlight current menu trends,
as well as top-level business and marketing education sessions.
No tradeshow would be the same
without a few top-notch, world-class
competitions -- and Pizza & Pasta
Northeast won't be the exception. We'll be
on a quest to find the perfect combination
of pasta, sauce and other ingredients that
sets a signature pasta dish apart from
the rest of the competition. Our newest
cook-off will pit 20 of the world's best
pasta perfectionists against each other to
find who's the "Best of the Northeast."
And as most everyone knows, pizza in
this country was born in the Northeast, so
we're proud to announce our partnership

Get Social With Pizza Expo!
1 2 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 1 6

with Antimo Caputo and Orlando
Foods to hold the annual U.S. "Caputo
Cup" competition at our Northeast show.
At the third annual U.S. competition,
contestants will be invited to compete in
two categories: Traditional Neapolitan
and New York Style.
For this new tradeshow we're going
to integrate a strong pasta component
as part of the experience for both Italian
restaurateurs and pizzeria owners and
operators. This is in no way a replacement
to Pizza Expo for East Coast pizzeria
operators and their staffs, but more of an
opportunity to let them be a part of this
regional two-day experience. Most of our
eastern U.S. attendees have two days of
travel in order to attend Expo, making
it difficult to attend the entire four-day
show, which would keep them from their
pizzeria for an entire week. This event is
a natural progression and one that I hope
will allow more restaurateurs and pizzeria
operators the opportunity to experience
some of the things they have been
missing for years now at International
Pizza Expo. Adding some new twists
to this new event should make it a very
compelling event to attend.
Best regards,
Bill Oakley
Group Show Director

@pizzaexpo pizzaexpo.com

http://www.pizzaexpo.com http://www.PIZZATODAY.COM

Pizza Today - September 2016

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