Pizza Today - October 2016 - 14

interact GETTING SOCIAL FLINGERS PIZZA PUB DO YOU UTILIZE CAR TOPPERS ON YOUR DELIVERY VEHICLES? with Clayton Krueger YES: NO : Winning Instagram with #strategy According to Thrillist.com, pizza is the most 'Instagrammed' food. That means your pizza has been posted on Instagram (IG). Did you post it or did your guests? Hopefully the answer is both! Remember the age old adage, 'people eat with their eyes', and give them something to crave! At Farrelli's we stepped up our IG game by finding other great pizza photos with tons of likes. We follow the people who post them, but more importantly we observe the hashtags they used to attract so many likes. A great tip is to save 30 hashtags that you will use under every photo as a text file on your phone so that you don't have to retype them each time. You can add other relevant tags specific to your post in a comment below it. Quality imagery is also crucial. Take advantage of apps like Prisma and Snapseed to make your photo pop before posting. Search for your brand on IG to find photos people have posted from your restaurant, and interact accordingly. Most important of all is to post often! Instagram Stories is a great new Snapchat inspired feature that allows users to post a daily story to your followers. This is an excellent way to give customers a peek under the hood of your operation to make them even more loyal fans! CLAYTON KRUEGER is the director of marketing and communications for Farrelli's Wood Fire Pizza. Social Media Poll 82% 18% Pizza Art Flingers Pizza Pub All day every Sunday & Monday, select drafts are 1/2 price. And you'll never know which crafts they are...until you come in and see. That's why it's called our WhichCraft special. But our staff will tease you each week by revealing one of those mystery beers, and this week, Charlie introduces you to Lef Hand's Rye on the Prize Imperial red ale. It's a perfect gateway into imperials, and it's part of this week's WhichCraft Special. WHY IT WORKS: Sundays and Mondays tend to be slow days in the industry, and many patrons are conscious of the upcoming workday. Flingers does a good job bringing attention to a great deal. A halfprice beer is an easy add on, and these aren't your average domestic offerings. This post also puts a face to the restaurant's bartenders. PATRIZIAS NYC @domenicocrolla: A big Happy Birthday to Pizza Expo's Bill Oakley. See all of Domenico's Pizza Art on his Instagram @domenicocrolla Behind The Scenes patriziasnyc Happy Wednesday! Here's a little star pizza to get you over this hump day! We also have a little treat for you! Tune into @distractify Facebook today at 3:30pm as we go LIVE with them and create our famous star pizza! #patrizias #starpizza #distractify #facebooklive pc: @feedyourgirlfriend WHY IT WORKS: Creating a signature pizza can put your restaurant in the spotlight. This beautiful offering from Patrizia's is not only visually stunning but it also got the attention of a major entertainment company. Creating the pizza live on Facebook bought the company -- and the pizza -- a ton of new publicity. 1 4 / P I Z Z AT O D AY. C O M / O C T O B E R 2 0 1 6 All pots on hand: Food stylist Mandy Detwiler had to find every pot in the kichen to pull off the Modern Roni story on page 34. http://www.Thrillist.com http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - October 2016

Pizza Today - October 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Attracting Investors
Pizza & Pasta Northeast
2016 Hot 100 Independents
Ciao!, Baby
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - October 2016 - CT1
Pizza Today - October 2016 - CT2
Pizza Today - October 2016 - Pizza Today - October 2016
Pizza Today - October 2016 - Cover2
Pizza Today - October 2016 - Commentary
Pizza Today - October 2016 - 4
Pizza Today - October 2016 - 5
Pizza Today - October 2016 - Contents
Pizza Today - October 2016 - 7
Pizza Today - October 2016 - 8
Pizza Today - October 2016 - 9
Pizza Today - October 2016 - Contributors
Pizza Today - October 2016 - 11
Pizza Today - October 2016 - Expo Spotlight
Pizza Today - October 2016 - 13
Pizza Today - October 2016 - Interact
Pizza Today - October 2016 - 15
Pizza Today - October 2016 - Conversation
Pizza Today - October 2016 - 17
Pizza Today - October 2016 - Man on the Street
Pizza Today - October 2016 - 19
Pizza Today - October 2016 - Respecting the Craft
Pizza Today - October 2016 - 21
Pizza Today - October 2016 - On Tap
Pizza Today - October 2016 - 23
Pizza Today - October 2016 - Destinations
Pizza Today - October 2016 - 25
Pizza Today - October 2016 - Dough Doctor
Pizza Today - October 2016 - 27
Pizza Today - October 2016 - 28
Pizza Today - October 2016 - 29
Pizza Today - October 2016 - 30
Pizza Today - October 2016 - 31
Pizza Today - October 2016 - 32
Pizza Today - October 2016 - 33
Pizza Today - October 2016 - 34
Pizza Today - October 2016 - 35
Pizza Today - October 2016 - 36
Pizza Today - October 2016 - 37
Pizza Today - October 2016 - 38
Pizza Today - October 2016 - 39
Pizza Today - October 2016 - 40
Pizza Today - October 2016 - 41
Pizza Today - October 2016 - 42
Pizza Today - October 2016 - 43
Pizza Today - October 2016 - Attracting Investors
Pizza Today - October 2016 - 45
Pizza Today - October 2016 - 46
Pizza Today - October 2016 - 47
Pizza Today - October 2016 - Pizza & Pasta Northeast
Pizza Today - October 2016 - 49
Pizza Today - October 2016 - 50
Pizza Today - October 2016 - 51
Pizza Today - October 2016 - 2016 Hot 100 Independents
Pizza Today - October 2016 - 53
Pizza Today - October 2016 - 54
Pizza Today - October 2016 - 55
Pizza Today - October 2016 - Ciao!, Baby
Pizza Today - October 2016 - 57
Pizza Today - October 2016 - 58
Pizza Today - October 2016 - 59
Pizza Today - October 2016 - 60
Pizza Today - October 2016 - Product Showcase
Pizza Today - October 2016 - 62
Pizza Today - October 2016 - 63
Pizza Today - October 2016 - Pizza Today Yellow Pages
Pizza Today - October 2016 - 65
Pizza Today - October 2016 - 66
Pizza Today - October 2016 - 67
Pizza Today - October 2016 - 68
Pizza Today - October 2016 - 69
Pizza Today - October 2016 - 70
Pizza Today - October 2016 - 71
Pizza Today - October 2016 - The Marketplace
Pizza Today - October 2016 - 73
Pizza Today - October 2016 - 74
Pizza Today - October 2016 - 75
Pizza Today - October 2016 - 76
Pizza Today - October 2016 - 77
Pizza Today - October 2016 - 78
Pizza Today - October 2016 - 79
Pizza Today - October 2016 - 80
Pizza Today - October 2016 - Reader’s Resource
Pizza Today - October 2016 - Trending Recipe
Pizza Today - October 2016 - Cover3
Pizza Today - October 2016 - Cover4
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