Pizza Today - October 2016 - 14

interact

GETTING SOCIAL

FLINGERS PIZZA PUB

DO YOU UTILIZE
CAR TOPPERS ON
YOUR DELIVERY
VEHICLES?

with Clayton Krueger

YES:
NO :

Winning Instagram
with #strategy
According to Thrillist.com, pizza
is the most 'Instagrammed' food.
That means your pizza has been
posted on Instagram (IG). Did
you post it or did your guests?
Hopefully the answer is both!
Remember the age old adage,
'people eat with their eyes', and
give them something to crave!
At Farrelli's we stepped up our
IG game by finding other great
pizza photos with tons of likes. We
follow the people who post them,
but more importantly we observe
the hashtags they used to attract
so many likes. A great tip is to
save 30 hashtags that you will use
under every photo as a text file on
your phone so that you don't have
to retype them each time. You can
add other relevant tags specific to
your post in a comment below it.
Quality imagery is also crucial.
Take advantage of apps like
Prisma and Snapseed to make
your photo pop before posting.
Search for your brand on IG to
find photos people have posted
from your restaurant, and interact
accordingly.
Most important of all is to post
often! Instagram Stories is a great
new Snapchat inspired feature that
allows users to post a daily story to
your followers. This is an excellent
way to give customers a peek
under the hood of your operation to
make them even more loyal fans!

CLAYTON KRUEGER is the director
of marketing and communications
for Farrelli's Wood Fire Pizza.

Social Media Poll

82%
18%

Pizza Art
Flingers Pizza Pub All day every Sunday & Monday, select drafts
are 1/2 price. And you'll never know which crafts they are...until you
come in and see. That's why it's called our WhichCraft special.
But our staff will tease you each week by revealing one of those
mystery beers, and this week, Charlie introduces you to Lef Hand's Rye
on the Prize Imperial red ale. It's a perfect gateway into imperials, and
it's part of this week's WhichCraft Special.

WHY IT WORKS: Sundays and Mondays tend to be slow days in

the industry, and many patrons are conscious of the upcoming workday.
Flingers does a good job bringing attention to a great deal. A halfprice beer is an easy add on, and these aren't your average domestic
offerings. This post also puts a face to the restaurant's bartenders.

PATRIZIAS NYC

@domenicocrolla: A big Happy
Birthday to Pizza Expo's Bill Oakley.
See all of Domenico's Pizza Art on
his Instagram @domenicocrolla

Behind The Scenes

patriziasnyc Happy Wednesday! Here's a little star pizza to get
you over this hump day! We also have a little treat for you! Tune
into @distractify Facebook today at 3:30pm as we go LIVE with them
and create our famous star pizza! #patrizias #starpizza #distractify
#facebooklive pc: @feedyourgirlfriend

WHY IT WORKS: Creating a signature pizza can put your restaurant in
the spotlight. This beautiful offering from Patrizia's is not only visually
stunning but it also got the attention of a major entertainment company.
Creating the pizza live on Facebook bought the company -- and the
pizza -- a ton of new publicity.

1 4 / P I Z Z AT O D AY. C O M / O C T O B E R 2 0 1 6

All pots on hand: Food stylist Mandy
Detwiler had to find every pot in the
kichen to pull off the Modern Roni story
on page 34.

http://www.Thrillist.com http://www.PIZZATODAY.COM

Pizza Today - October 2016

Table of Contents for the Digital Edition of Pizza Today - October 2016