Pizza Today - October 2016 - 59

"We either do it right, or we don't do it. All of the elements have to click." -- MARK CAMPAGNOLO The menu is admittedly large -- harkening back to Campagnolo's Italian roots. There are polenta fries, wood-fired wings, an extensive pasta menu, and family-style takeout. "People in Ithaca don't look at us as just a pizza restaurant," Oechslin says. "They look at us as a full Italian restaurant with pizza." Still 52 percent of food sales are pizza. In Ithaca, "everybody works," Campagnolo says, citing the local unemployment rate is the lowest it's been in nearly 25 years. With Ithaca College, Wegmans food store (which employs 450 people) and Cornell University, the labor pool is limited. Ciao! employs about 70 people, with five skilled to work the oven. It's admittedly a labor-intensive model -- we watched one employee skillfully cutting fresh salmon, and even the chocolate sauce for the dessert arancini is homemade -- with lunch and dinner dayparts available seven days a week. With so much made in house, "we try not to waste anything," Oechslin says. "We try to stay on top of dating and rotating. ... Pizza itself is fairly inexpensive in terms of food costs, but working with the same purveyors that we have and try to keep quality ingredients is important." There's no delivery. "We're already busy," Oechslin says. "It's not that we couldn't ... I just can't imagine (managing) the extra element of delivery drivers (and) where they're headed and controlling that at the same time." Although word of mouth is important, Oechslin and Campagnolo don't overlook the power of modern marketing. There's a strong social media presence, and Oechslin says the company utilizes radio advertising and takes advantage of the local colleges' students and family. "January and February are two huge months for us," Oechslin says. "When The Boatyard is a little slower, we can push people down there, and they can send people in the summertime up here." Fund-raisers, partnering with the local schools, offering donations and providing much-needed supplies to New Yorkers after Hurricane Sandy help strengthen the Ciao! brand, but it also further illustrates the fact that the Campagnolo family is ingrained in Ithaca far beyond their restaurants. Oechslin says they've considered opening a second store, and went as far as looking at a place in Syracuse, New York, but ultimately found the rent too high. They're looking at a place about 30 miles away and feel their concept is ready for expansion. They've already got great relationships with their vendors. "We feel like we've got our food standardized to a point where we feel comfortable enough to replicate outside the restaurant," Campagnolo says. "We're very specific on how we manage prep and staff. Being 30 miles away, it's close enough to where we can bring some personnel over at least for a while to help get things off the ground. We feel comfortable enough that our product is safe to bring out of town. ... We've had enough time, and we're ready." n MANDY WOLF DETWILER is editor at Pizza Today. managing O C T O B E R 2 0 1 6 / P I Z Z AT O D AY. C O M / 5 9 http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - October 2016

Pizza Today - October 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Attracting Investors
Pizza & Pasta Northeast
2016 Hot 100 Independents
Ciao!, Baby
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - October 2016 - CT1
Pizza Today - October 2016 - CT2
Pizza Today - October 2016 - Pizza Today - October 2016
Pizza Today - October 2016 - Cover2
Pizza Today - October 2016 - Commentary
Pizza Today - October 2016 - 4
Pizza Today - October 2016 - 5
Pizza Today - October 2016 - Contents
Pizza Today - October 2016 - 7
Pizza Today - October 2016 - 8
Pizza Today - October 2016 - 9
Pizza Today - October 2016 - Contributors
Pizza Today - October 2016 - 11
Pizza Today - October 2016 - Expo Spotlight
Pizza Today - October 2016 - 13
Pizza Today - October 2016 - Interact
Pizza Today - October 2016 - 15
Pizza Today - October 2016 - Conversation
Pizza Today - October 2016 - 17
Pizza Today - October 2016 - Man on the Street
Pizza Today - October 2016 - 19
Pizza Today - October 2016 - Respecting the Craft
Pizza Today - October 2016 - 21
Pizza Today - October 2016 - On Tap
Pizza Today - October 2016 - 23
Pizza Today - October 2016 - Destinations
Pizza Today - October 2016 - 25
Pizza Today - October 2016 - Dough Doctor
Pizza Today - October 2016 - 27
Pizza Today - October 2016 - 28
Pizza Today - October 2016 - 29
Pizza Today - October 2016 - 30
Pizza Today - October 2016 - 31
Pizza Today - October 2016 - 32
Pizza Today - October 2016 - 33
Pizza Today - October 2016 - 34
Pizza Today - October 2016 - 35
Pizza Today - October 2016 - 36
Pizza Today - October 2016 - 37
Pizza Today - October 2016 - 38
Pizza Today - October 2016 - 39
Pizza Today - October 2016 - 40
Pizza Today - October 2016 - 41
Pizza Today - October 2016 - 42
Pizza Today - October 2016 - 43
Pizza Today - October 2016 - Attracting Investors
Pizza Today - October 2016 - 45
Pizza Today - October 2016 - 46
Pizza Today - October 2016 - 47
Pizza Today - October 2016 - Pizza & Pasta Northeast
Pizza Today - October 2016 - 49
Pizza Today - October 2016 - 50
Pizza Today - October 2016 - 51
Pizza Today - October 2016 - 2016 Hot 100 Independents
Pizza Today - October 2016 - 53
Pizza Today - October 2016 - 54
Pizza Today - October 2016 - 55
Pizza Today - October 2016 - Ciao!, Baby
Pizza Today - October 2016 - 57
Pizza Today - October 2016 - 58
Pizza Today - October 2016 - 59
Pizza Today - October 2016 - 60
Pizza Today - October 2016 - Product Showcase
Pizza Today - October 2016 - 62
Pizza Today - October 2016 - 63
Pizza Today - October 2016 - Pizza Today Yellow Pages
Pizza Today - October 2016 - 65
Pizza Today - October 2016 - 66
Pizza Today - October 2016 - 67
Pizza Today - October 2016 - 68
Pizza Today - October 2016 - 69
Pizza Today - October 2016 - 70
Pizza Today - October 2016 - 71
Pizza Today - October 2016 - The Marketplace
Pizza Today - October 2016 - 73
Pizza Today - October 2016 - 74
Pizza Today - October 2016 - 75
Pizza Today - October 2016 - 76
Pizza Today - October 2016 - 77
Pizza Today - October 2016 - 78
Pizza Today - October 2016 - 79
Pizza Today - October 2016 - 80
Pizza Today - October 2016 - Reader’s Resource
Pizza Today - October 2016 - Trending Recipe
Pizza Today - October 2016 - Cover3
Pizza Today - October 2016 - Cover4
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