OCTOBER 2016 FRONT OF THE HOUSE 30 Street presence Get tips on attracting customers in a saturated market. By David LaMartina IN THE KITCHEN 34 Update your pasta menu Check out our full guide to modern pastas and best pairings. By John Gutekanst 38 How to temper strong flavors Discover pairings to help tone down big flavors. By John Gutekanst BACK OFFICE 44 Attracting investors Learn what your operation needs to secure investors to help grow your business. By Daniel P. Smith 6 / P I Z Z AT O D AY. C O M / O C T O B E R 2 0 1 6 By JOSH KEOWN / PASTA PAGE 34http://www.PIZZATODAY.COM