Pizza Today - December 2016 - PE24

TUESDAY SESSIONS

TJ Schier

Jim Laube

Marilyn Sherman

Allen Eskelin

Mike Bausch

Bill Jacobs

Jim Furrh

Clayton Krueger

24

A Catering How-To for Pizzerias
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N255
Speaker: TJ Schier
Restaurant industry consultant T.J. SCHIER
also founded SMART Restaurant Group,
which operates over a dozen Which Wich
Superior Sandwich shops. That business is
heavily involved in catering sales, and T.J.
will combine the Which Wich experience with his expertise in guest-service
programs to recommend best steps for
pizzerias interested in entering the catering
market or further developing their presence in this lucrative add-on segment.

Restaurant Management by
Checklist: How to Get Organized
and Improve Results
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N252
Speaker: Jim Laube
Restaurant operations involve many moving
parts and thousands of ways to lose money
and disappoint guests. World-class restaurants have and use effective checklists and
systems to ensure a consistent, high-quality guest experience. Restaurant business
expert JIM LAUBE (RestaurantOwner.
com) will teach you the steps necessary to
create and implement effective checklists
in your restaurant and also how to get your
people to use them repeatedly every day.

Communicating for Results:
Conflict to Cooperation
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N257
Speaker: Marilyn Sherman
Conflicts among staff left unresolved
often erupt in the workplace, causing high
turnover and low morale. Service and
employee management expert MARILYN
SHERMAN says much of this conflict is
the result of misunderstandings and miscommunications. During this high-content
session she'll give you the tools to be assertive with your leadership without being
aggressive, to confront an employee in a
way that increases his or her willingness to
change behavior, and to minimize conflict
before it becomes a problem.

Technology Decisions for
Independent and Small-Chain
Pizzerias (Repeated)
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N254
Speaker: Allen Eskelin
Retail systems technology is changing so
rapidly that pizzeria owners struggle to
keep up with the latest trends. With limited
budgets, where should owners invest for
the greatest returns with POS systems,
mobile apps, payment technologies,
delivery-order mapping and other hightech tools? ALLEN ESKELIN, a business
technology consultant, will review the latest
tech trends affecting pizzerias and tie them
in with key business objectives to help you
identify the best uses of your investment
dollars and limited staff resources.

Be the Face of Your Company
- and Inspire Your Team to
Deliver on Your Brand Promise
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N259
Speaker: Mike Bausch
So, how exactly do you go about being the
face of your business? It's not as hard as
you think, says MIKE BAUSCH, owner of
the 5-store Andolini's Pizzerias company
in Tulsa, Okla. But it requires a plan. He'll
tell you everything you need to know to
comfortably market your brand in your
image (yes, you can do this). His step-bystep process also will help you train your
kitchen and servers to live your brand in
their everyday interactions with customers,
building sales in the process.

Brand Marketing With "TNT"
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N256
Speakers: Bill Jacobs and Jim Furrh
Piece Pizzeria and Brewery Chicago, is the
highest-grossing independent pizzeria in
a single location in the country. After 15
years in business and close to $7 million
in sales per year, this is not by accident. It's
based not only on top-notch product and
operations, but also marketing, innovation
and staying relevant to the target audience.
Find out how owner-operator BILL JACOBS
and marketing specialist JIM FURRH

REGISTER TODAY! > PizzaExpo.com

have engaged loyal customers and brand
evangelists to help promote Piece. They'll
show you how to create "The Next Trend"
and "The Next Thing" for your customers and
keep them engaged. Learn how Piece keeps
evolving (think brunch, chef collaborations,
etc.) and leverages new initiatives with its
target audience.

Panel Discussion: Best Customer
Loyalty Programs
Tuesday, March 28
2:30 PM - 3:30 PM
Room: N261
Speakers: Scott Anthony, Eric Shepherd, Debbie Goldberg,
Brittany Saxton, Pasquale Di Diana
Often rewards programs can be more of a
drain than benefit to your bottom line. But
when you use the right tactics and employ
them properly customer loyalty initiatives
are a real boon to business. Listen in as our
panel of pizzeria marketers reviews the best
(and worst) rewards they've encountered
and takes your questions. Moderated by
SCOTT ANTHONY (Punxsy Pizza, Punxsutawney, Pa.) with panelists PASQUALE DI
DIANA (Bacci Pizza, Chicago), DEBBIE
GOLDBERG (Fresh Brothers, Los Angeles), BRITTANY SAXTON (Six Hundred
Downtown, Bellefontaine, Ohio) and ERIC
SHEPHERD (Otto Pizza, Portland, Maine).

Do-It-Yourself Video Production
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N258
Speaker: Clayton Krueger
The stats are overwhelming: Video marketing is the most effective way to engage
and convert customers. Yet many pizzeria
operators don't have a single video on
their websites or social media channels.
Why? Because video is intimidating. Traditionally, videography has been limited to
skill-based producers who are expensive
to hire and not always easy to schedule
Not anymore! Eye-appealing clips are now
cheap and easy to produce with minimal
skill and investment. That means you
can do it, and in this seminar, CLAYTON
KRUEGER, the director of marketing and
communications for Farrelli's Pizza, will
show you how to make on-message videos
that bring results. He'll share how Farrelli's
has incorporated video into its marketing
mix and relate best practices and tons of
tips for do-it-yourself video production.
http://www.PizzaExpo.com
Pizza Today - December 2016

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