Pizza Today - January 2017 - 57

CHIPOTLE CHICKEN

they don't realize 'why am I losing so
much money? I'm selling so many pizzas. I've got great revenue. But where
are my costs?'"
The night crew preps the makeline
and kitchen for the next day when it
is slow, meaning the day crew doesn't
get started until close to lunch service.
"When they come in, they know where
they're going to be working and they
know what's expected of them," Cybulski says. "That helps in their attitude,
and it helps efficiencies. ... What we
do is we cross-utilize our labor. Once
(employees) are done in the kitchen
they can come out to the front of the
house. We don't send them home. They
know if they're efficient, their efficiencies will be tied to their bonuses at the

end of the year."
With just about everything made
from scratch, "does it take a little bit
more labor? Of course it does," Cybulski adds. "But what are the benefits from
doing that? The benefits are (that) our
spoilage is a lot less ... the differentiation in marketing in that we can say we
make all these things in house. You're
not going to get this anywhere else. You
can't. And when people come in and fall
in love with our barbecue sauce (or) fall
in love with our chipotle sauce, that's
what keeps us getting great customer
retention."
They even use one pizza cutter per
pizza to avoid cross-contaminating
flavors.
That idea extends to delivery, where

pizzas arrive uncut but sporting a
branded pizza cutter. "Delivery is 20
percent of our revenue, and nobody
wants to deliver Neapolitan pizza,"
Cybulski says, adding that they have
about a three-mile delivery radius.
"We're not known as a delivery pizza,
but we will deliver."
Beer and wine are available but make
up just a small percentage of sales.
Cybulski created Persona with
plans for immediate franchising.

Growth has been slow, as Cybulski and
his partners wanted to ensure the infrastructure was strong enough to support
national expansion. He says: "I told my
partners 'Listen. We're either going to
do this right or we're not going to do
J A N UA R Y 2 0 1 7 / P I Z Z AT O D AY. C O M / 5 7



http://www.PIZZATODAY.COM

Pizza Today - January 2017

Table of Contents for the Digital Edition of Pizza Today - January 2017

Pizza Today - January 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Third-party Delivery
Mascarpone
Puttanesca
Data Security
Online Ordering
The Road to Expo
Pizza Today on the Road: Persona Wood Fired Pizzeria
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - January 2017 - CT1
Pizza Today - January 2017 - CT2
Pizza Today - January 2017 - Pizza Today - January 2017
Pizza Today - January 2017 - Cover2
Pizza Today - January 2017 - Commentary
Pizza Today - January 2017 - 4
Pizza Today - January 2017 - 5
Pizza Today - January 2017 - Contents
Pizza Today - January 2017 - 7
Pizza Today - January 2017 - 8
Pizza Today - January 2017 - 9
Pizza Today - January 2017 - Contributors
Pizza Today - January 2017 - 11
Pizza Today - January 2017 - Expo Spotlight
Pizza Today - January 2017 - 13
Pizza Today - January 2017 - Interact
Pizza Today - January 2017 - 15
Pizza Today - January 2017 - Conversation
Pizza Today - January 2017 - 17
Pizza Today - January 2017 - Man on the Street
Pizza Today - January 2017 - 19
Pizza Today - January 2017 - Respecting the Craft
Pizza Today - January 2017 - 21
Pizza Today - January 2017 - On Tap
Pizza Today - January 2017 - 23
Pizza Today - January 2017 - Destinations
Pizza Today - January 2017 - 25
Pizza Today - January 2017 - Dough Doctor
Pizza Today - January 2017 - 27
Pizza Today - January 2017 - 28
Pizza Today - January 2017 - 29
Pizza Today - January 2017 - Third-party Delivery
Pizza Today - January 2017 - 31
Pizza Today - January 2017 - 32
Pizza Today - January 2017 - 33
Pizza Today - January 2017 - Mascarpone
Pizza Today - January 2017 - 35
Pizza Today - January 2017 - 36
Pizza Today - January 2017 - 37
Pizza Today - January 2017 - Puttanesca
Pizza Today - January 2017 - 39
Pizza Today - January 2017 - 40
Pizza Today - January 2017 - 41
Pizza Today - January 2017 - 42
Pizza Today - January 2017 - 43
Pizza Today - January 2017 - Data Security
Pizza Today - January 2017 - 45
Pizza Today - January 2017 - 46
Pizza Today - January 2017 - 47
Pizza Today - January 2017 - Online Ordering
Pizza Today - January 2017 - 49
Pizza Today - January 2017 - 50
Pizza Today - January 2017 - 51
Pizza Today - January 2017 - The Road to Expo
Pizza Today - January 2017 - 53
Pizza Today - January 2017 - Pizza Today on the Road: Persona Wood Fired Pizzeria
Pizza Today - January 2017 - 55
Pizza Today - January 2017 - 56
Pizza Today - January 2017 - 57
Pizza Today - January 2017 - 58
Pizza Today - January 2017 - 59
Pizza Today - January 2017 - 60
Pizza Today - January 2017 - Product Showcase
Pizza Today - January 2017 - 62
Pizza Today - January 2017 - 63
Pizza Today - January 2017 - Pizza Today Yellow Pages
Pizza Today - January 2017 - 65
Pizza Today - January 2017 - 66
Pizza Today - January 2017 - 67
Pizza Today - January 2017 - 68
Pizza Today - January 2017 - 69
Pizza Today - January 2017 - 70
Pizza Today - January 2017 - 71
Pizza Today - January 2017 - The Marketplace
Pizza Today - January 2017 - 73
Pizza Today - January 2017 - 74
Pizza Today - January 2017 - 75
Pizza Today - January 2017 - 76
Pizza Today - January 2017 - 77
Pizza Today - January 2017 - 78
Pizza Today - January 2017 - 79
Pizza Today - January 2017 - 80
Pizza Today - January 2017 - Reader’s Resource
Pizza Today - January 2017 - Trending Recipe
Pizza Today - January 2017 - Cover3
Pizza Today - January 2017 - Cover4
Pizza Today - January 2017 - PE1
Pizza Today - January 2017 - PE2
Pizza Today - January 2017 - PE3
Pizza Today - January 2017 - PE4
Pizza Today - January 2017 - PE5
Pizza Today - January 2017 - PE6
Pizza Today - January 2017 - PE7
Pizza Today - January 2017 - PE8
Pizza Today - January 2017 - PE9
Pizza Today - January 2017 - PE10
Pizza Today - January 2017 - PE11
Pizza Today - January 2017 - PE12
Pizza Today - January 2017 - PE13
Pizza Today - January 2017 - PE14
Pizza Today - January 2017 - PE15
Pizza Today - January 2017 - PE16
Pizza Today - January 2017 - PE17
Pizza Today - January 2017 - PE18
Pizza Today - January 2017 - PE19
Pizza Today - January 2017 - PE20
Pizza Today - January 2017 - PE21
Pizza Today - January 2017 - PE22
Pizza Today - January 2017 - PE23
Pizza Today - January 2017 - PE24
Pizza Today - January 2017 - PE25
Pizza Today - January 2017 - PE26
Pizza Today - January 2017 - PE27
Pizza Today - January 2017 - PE28
Pizza Today - January 2017 - PE29
Pizza Today - January 2017 - PE30
Pizza Today - January 2017 - PE31
Pizza Today - January 2017 - PE32
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