Pizza Today - March 2017 - 96

George Hadjis / Wednesday, March 29 / 9 a.m.

Should You Franchise?

If you're like most independent and
small chain pizzerias, you've seen John
Schnatter tossing footballs with Peyton
Manning or the regional company opening pizza stores by the dozens and you've
wondered: Can I do that too? Should I

at least look into it?
The answer could well be, "Yes. At
least look into it."
We have the perfect guide to franchising for pizzeria owners in George
Hadjis. He is the founder and CEO of
Oggi's Pizza & Brewing Co. in Southern
California, which has used franchising
to grow to 17 locations. George also has
taught a course in franchise management for several years at San Diego State
University.
One of the things he'll show attendees
who take his workshop - Franchising
for Independents and Small Chains - is
how to write the all-important opera-

George Hadjis
tions manual. You can't have a franchise
company if you can't write down the
important aspects of your business, he
says. He'll show you what's needed in
your manual.
During his Wednesday morning
two-hour School of Pizzeria Management workshop, Hadjis will discuss the
benefits versus the pitfalls of franchising.
And he'll review and supply you with
many of the necessary tools for this business strategy, including the 23 elements
of the Franchise Disclosure Document.
You must pre-register for School of
Pizzeria Management workshops. A
ticket is required to enter the class.

New From School of Pizzeria Management
for in-depth training from in-the-know
instructors:

* Franchising for Independents
and Small Chains, with George Had-

jis (Wednesday, March 29, 9 to 11 a.m.):
Understand what it takes to franchise
your concept and evaluate if the strategy
is right for you.

* Concept Development: From
Market Research to a Brand Strategy, with Keith Coffman and Mike

There are 14 workshops this year at
Pizza Expo. Many are repeat appearances
of topics and speakers with huge appeal
in past years. But we've also continued
to refine our offerings. Here are some
of the new courses for you to consider

Bausch (Sunday, March 26, 1 to 5 p.m.):
Whether you're considering opening your
first or an add-on unit, you'll need the
tools this class offers to conduct market
research and build a business plan and
branding strategy.

customer-advocates, reach out to customers with targeted offers, build reward
programs, and more.
* The Million-Dollar Pizzeria X
3, with Dan Collier and Glenn Cybulski

(Monday, March 27, 8 a.m. to 12 noon):
Gain an understanding of the operational
systems necessary to make your first
million-dollar unit. Then learn what it
takes to refine that business machine for
three or more stores.
Details on all 14 workshops can be
found under the Schools & Seminars
menu item at PizzaExpo.com.

* Increasing Sales Through Customer Engagement, with Clayton

Krueger and Eric Shepherd (Sunday,
March 26, 1 to 5 p.m): Learn how to
mine your POS data and social media for

VISIT WWW.PIZZAEXPO.COM FOR MORE INFORMATION
9 6 / P I Z Z AT O D AY. C O M / M A R C H 2 0 1 7
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