Pizza Today - October 2017 - 47

pizzaandpastaexpo.com before the event.
Last month, we rolled out an online
tool kit to help pizzeria operators mark
the occasion and promote National
Pizza Month campaigns in store, in your
communities and on social networks.
The kit has downloadable marketing
assets, including the official National
Pizza Month logo, social share images,
customizable media releases, infographics
and marketing ideas from around the
country. Go to the Pizzeria Tool Kit:
pizzatoday.com/national-pizza-monthoctober-2017-pizzeria-tool-kit/.

become even more inspired to create
special memories for our guests," she says.
New this year, Fong's will crown a
Crab Rangoon Pizza champion. It's the
company's signature pizza. Page says
the staff encourages guests to keep their
receipts with Crab Rangoon purchases
to enter for a chance to win a small pizza
each week for a year.
Campaigns are promoted on Facebook,
Twitter, Instagram and some local
publications.

WOODY'S WOOD-FIRED PIZZA,
GOLDEN, COLORADO

This year, owner Jon Bortles says
Woody's is raising the game from its past
National Pizza Month social and in-house
digital TV marketing with a contest, "Get
Your Pizza-Da-Pie." Ramping up to
October, Woody's asked its social media
fans - as well as customers through other
platforms - to submit their ideas for the
next Woody's Specialty Pie. Once Woody's
team selects the winner, their creation -

LET'S TAKE A LOOK AT HOW FOUR PIZZERIAS
APPROACH NATIONAL PIZZA MONTH:
HUNGRY HOWIE'S PIZZA

The Michigan-based chain has
dedicated October to raising funds for
the National Breast Cancer Foundation
(NBDF), donating over $2 million to
date. In its ninth year, the Love, Hope
& Pizza campaign donates a portion
of every pizza sold at Hungry Howie's
nearly 550 locations in 21 states. Pizzas
are served in light pink boxes emblazoned
with NBCF's logo. Campaign swag,
like bracelets, bandanas and T-shirts,
are available with proceeds going to the
NBCF. Customers can also purchase
donation paper pizza slices that hang in
store.
To promote Love Hope & Pizza, the
pizza chain focuses on a strong social
media push with donations made for
every like and Facebook interaction, as
well as sharing "Stories of Strength" from
cancer survivors. Other methods have
included TV and print ads, billboards and
in-store promotion.
FONG'S PIZZA, DES MOINES, IOWA

Giveaways have worked well for
Fong's. Owner Gwen Page says every day
of the month a lucky diner wins a free
meal. "This one is always fun because the
guest doesn't expect it and it truly makes
their day," she says. "We've received hugs,
high fives and screams of joy when they
find out their meal is free."
She also runs a Facebook promotion
prompting guests to share their favorite
Fong's memory for a drawing to win
a free pizza party. "It's a great way to
engage with customers and also to

O C T O B E R 2 0 1 7 / P I Z Z AT O D AY. C O M / 4 7


http://www.pizzaandpastaexpo.com http://www.pizzatoday.com/national-pizza-month-october-2017-pizzeria-tool-kit http://www.pizzatoday.com/national-pizza-month-october-2017-pizzeria-tool-kit http://www.thrivepos.com/delivery http://www.thrivepos.com http://www.thrivepos.com http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - October 2017

Pizza Today - October 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
At Your Service
Destinations
Knead to Know
A Front-of-House Manager
Bbq Types to Menu
For the Love of Linguine
Lobster
National Pizza Month
Fundraisers
Road to Pizza & Pasta
Hot 100 Independents
Rebranded
The Pies of Providence
Preferred Suppliers
Pizza & Pasta Ne Exhibitor List
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - October 2017 - CT1
Pizza Today - October 2017 - CT2
Pizza Today - October 2017 - Pizza Today - October 2017
Pizza Today - October 2017 - Cover2
Pizza Today - October 2017 - Commentary
Pizza Today - October 2017 - 4
Pizza Today - October 2017 - 5
Pizza Today - October 2017 - Contents
Pizza Today - October 2017 - 7
Pizza Today - October 2017 - 8
Pizza Today - October 2017 - 9
Pizza Today - October 2017 - Contributors
Pizza Today - October 2017 - 11
Pizza Today - October 2017 - Expo Spotlight
Pizza Today - October 2017 - 13
Pizza Today - October 2017 - Interact
Pizza Today - October 2017 - 15
Pizza Today - October 2017 - Conversation
Pizza Today - October 2017 - 17
Pizza Today - October 2017 - Man on the Street
Pizza Today - October 2017 - 19
Pizza Today - October 2017 - Respecting the Craft
Pizza Today - October 2017 - 21
Pizza Today - October 2017 - At Your Service
Pizza Today - October 2017 - 23
Pizza Today - October 2017 - Destinations
Pizza Today - October 2017 - 25
Pizza Today - October 2017 - Knead to Know
Pizza Today - October 2017 - 27
Pizza Today - October 2017 - 28
Pizza Today - October 2017 - 29
Pizza Today - October 2017 - A Front-of-House Manager
Pizza Today - October 2017 - 31
Pizza Today - October 2017 - 32
Pizza Today - October 2017 - 33
Pizza Today - October 2017 - Bbq Types to Menu
Pizza Today - October 2017 - 35
Pizza Today - October 2017 - 36
Pizza Today - October 2017 - 37
Pizza Today - October 2017 - For the Love of Linguine
Pizza Today - October 2017 - 39
Pizza Today - October 2017 - 40
Pizza Today - October 2017 - 41
Pizza Today - October 2017 - Lobster
Pizza Today - October 2017 - 43
Pizza Today - October 2017 - 44
Pizza Today - October 2017 - 45
Pizza Today - October 2017 - National Pizza Month
Pizza Today - October 2017 - 47
Pizza Today - October 2017 - 48
Pizza Today - October 2017 - 49
Pizza Today - October 2017 - Fundraisers
Pizza Today - October 2017 - 51
Pizza Today - October 2017 - 52
Pizza Today - October 2017 - 53
Pizza Today - October 2017 - Road to Pizza & Pasta
Pizza Today - October 2017 - 55
Pizza Today - October 2017 - Hot 100 Independents
Pizza Today - October 2017 - 57
Pizza Today - October 2017 - 58
Pizza Today - October 2017 - 59
Pizza Today - October 2017 - Rebranded
Pizza Today - October 2017 - 61
Pizza Today - October 2017 - 62
Pizza Today - October 2017 - 63
Pizza Today - October 2017 - The Pies of Providence
Pizza Today - October 2017 - 65
Pizza Today - October 2017 - 66
Pizza Today - October 2017 - 67
Pizza Today - October 2017 - 68
Pizza Today - October 2017 - 69
Pizza Today - October 2017 - 70
Pizza Today - October 2017 - 71
Pizza Today - October 2017 - 72
Pizza Today - October 2017 - 73
Pizza Today - October 2017 - 74
Pizza Today - October 2017 - 75
Pizza Today - October 2017 - 76
Pizza Today - October 2017 - 77
Pizza Today - October 2017 - Preferred Suppliers
Pizza Today - October 2017 - 79
Pizza Today - October 2017 - Pizza & Pasta Ne Exhibitor List
Pizza Today - October 2017 - 81
Pizza Today - October 2017 - 82
Pizza Today - October 2017 - 83
Pizza Today - October 2017 - Pizza Today Yellow Pages
Pizza Today - October 2017 - 85
Pizza Today - October 2017 - 86
Pizza Today - October 2017 - 87
Pizza Today - October 2017 - 88
Pizza Today - October 2017 - 89
Pizza Today - October 2017 - 90
Pizza Today - October 2017 - 91
Pizza Today - October 2017 - 92
Pizza Today - October 2017 - The Marketplace
Pizza Today - October 2017 - 94
Pizza Today - October 2017 - 95
Pizza Today - October 2017 - 96
Pizza Today - October 2017 - 97
Pizza Today - October 2017 - 98
Pizza Today - October 2017 - 99
Pizza Today - October 2017 - 100
Pizza Today - October 2017 - 101
Pizza Today - October 2017 - 102
Pizza Today - October 2017 - 103
Pizza Today - October 2017 - 104
Pizza Today - October 2017 - Reader’s Resource
Pizza Today - October 2017 - Mike’s Monthy Tip
Pizza Today - October 2017 - Cover3
Pizza Today - October 2017 - Cover4
http://www.nxtbook.com/nxtbooks/pizzatoday/201912
http://www.nxtbook.com/nxtbooks/pizzatoday/201911
http://www.nxtbook.com/nxtbooks/pizzatoday/201910
http://www.nxtbook.com/nxtbooks/pizzatoday/201909
http://www.nxtbook.com/nxtbooks/pizzatoday/201908
http://www.nxtbook.com/nxtbooks/pizzatoday/201907
http://www.nxtbook.com/nxtbooks/pizzatoday/201906
http://www.nxtbook.com/nxtbooks/pizzatoday/201905
http://www.nxtbook.com/nxtbooks/pizzatoday/201904
http://www.nxtbook.com/nxtbooks/pizzatoday/201903
http://www.nxtbook.com/nxtbooks/pizzatoday/201902
http://www.nxtbook.com/nxtbooks/pizzatoday/201901
http://www.nxtbook.com/nxtbooks/pizzatoday/201812
http://www.nxtbook.com/nxtbooks/pizzatoday/201811
http://www.nxtbook.com/nxtbooks/pizzatoday/201810
http://www.nxtbook.com/nxtbooks/pizzatoday/201809
http://www.nxtbook.com/nxtbooks/pizzatoday/201808
http://www.nxtbook.com/nxtbooks/pizzatoday/201807
http://www.nxtbook.com/nxtbooks/pizzatoday/201806
http://www.nxtbook.com/nxtbooks/pizzatoday/201805
http://www.nxtbook.com/nxtbooks/pizzatoday/201804
http://www.nxtbook.com/nxtbooks/pizzatoday/201803
http://www.nxtbook.com/nxtbooks/pizzatoday/201802
http://www.nxtbook.com/nxtbooks/pizzatoday/201801
http://www.nxtbook.com/nxtbooks/pizzatoday/201712
http://www.nxtbook.com/nxtbooks/pizzatoday/201711
http://www.nxtbook.com/nxtbooks/pizzatoday/201710
http://www.nxtbook.com/nxtbooks/pizzatoday/201709
http://www.nxtbook.com/nxtbooks/pizzatoday/201708
http://www.nxtbook.com/nxtbooks/pizzatoday/201707
http://www.nxtbook.com/nxtbooks/pizzatoday/201706
http://www.nxtbook.com/nxtbooks/pizzatoday/201705
http://www.nxtbook.com/nxtbooks/pizzatoday/201704
http://www.nxtbook.com/nxtbooks/pizzatoday/201703
http://www.nxtbook.com/nxtbooks/pizzatoday/201702
http://www.nxtbook.com/nxtbooks/pizzatoday/201701
http://www.nxtbook.com/nxtbooks/pizzatoday/201612
http://www.nxtbook.com/nxtbooks/pizzatoday/201611
http://www.nxtbook.com/nxtbooks/pizzatoday/201610
http://www.nxtbook.com/nxtbooks/pizzatoday/201609
http://www.nxtbook.com/nxtbooks/pizzatoday/201608
http://www.nxtbook.com/nxtbooks/pizzatoday/201607
http://www.nxtbook.com/nxtbooks/pizzatoday/201606
http://www.nxtbook.com/nxtbooks/pizzatoday/201605
http://www.nxtbook.com/nxtbooks/pizzatoday/201604
http://www.nxtbook.com/nxtbooks/pizzatoday/201603
http://www.nxtbook.com/nxtbooks/pizzatoday/201602
http://www.nxtbook.com/nxtbooks/pizzatoday/201601
http://www.nxtbook.com/nxtbooks/pizzatoday/201512
http://www.nxtbook.com/nxtbooks/pizzatoday/201511
http://www.nxtbook.com/nxtbooks/pizzatoday/201510
http://www.nxtbook.com/nxtbooks/pizzatoday/201509
http://www.nxtbook.com/nxtbooks/pizzatoday/201508
http://www.nxtbook.com/nxtbooks/pizzatoday/201507
http://www.nxtbookMEDIA.com