Pizza Today - October 2017 - 52

Family, One Community"
written in the middle "so we
could not only present money,
but also a billboard with well
wishes," he explains. He also
had a donation box for guests
who wanted to go above and
beyond or people who wanted
to donate, but not eat pizza.
A FUNDRAISER MAY OFFER
GREAT MARKETING FOR A
RESTAURANT, but that can't

be the reason you hold one,
says Bill Marvin, a restaurant
consultant in Gig Harbor,
Washington. "If you do it for
the kickback marketing it
won't work; you have to give
unconditionally."
Kamron Karington, founder
and CEO of Repeat Returns,
a pizzeria marketing company
in Las Vegas, estimates Papa
Murphy's received $20,000 in
free publicity from December's

event, and he's a big proponent
of fundraisers; however,
he suggests that ongoing
fundraisers - 90 days for
example - offer the biggest
boosts to a restaurant's bottom
line.
"If people come for a onetime fundraiser, it's easy for
them to return to their regular
pizzeria," Karington says.
"But if a restaurant's donating
money for purchases over three
months, people have a reason
to come back several times.
This can create a new habit."
IN JANUARY, PIZZA 9 IN LAS
VEGAS, NEVADA, donated a

day's profits - $900 - to the
family of a police officer who
was killed in a car crash.
This is nothing new for the
Albuquerque, New Mexicobased brand. Since it launched
in 2008 it's been a proponent

of fundraisers and encourages
franchisees at its 22 locations
in New Mexico, Texas,
Oklahoma and Nevada to
hold them.
Last year it held an event
to raise money ($3,000) for
the family of a Navajo girl
who was kidnapped and then
killed. It also donated $1,000
to a student who was badly
injured in a car crash.
"It's often our franchisees
telling us about the need,"
says spokesperson Karina
Rodriguez. "Our owneroperators care about their
communities."
Pizza 9 hosts two types of
fundraisers: Straightforward
profit donations, and others
- such as when a store
donates 25 percent of net
sales from one day to an
organization or team. The
organization is in charge
of printing a flyer and
promoting the event.
Like Papa Murphy's, Pizza
9 doesn't market the events.
"Our biggest voice is our
customers and social media,"
Rodriguez says. Local
businesses and local people
also post on social media that
they're going to be ordering
pizzas, she says.
Some stores double their
sales on fundraising days.
Sometimes the stores limit
sales to take-out and dine-in
- no delivery - because the
response is so huge.
SIX MONTHS AFTER THE
FIRST AZZIP PIZZA OPENED IN
2014, the Evansville, Indiana-

based company launched
its We Give A'Zip giveback
program.
"It was something we
felt was needed in our
community," says Founder
Brad Niemeier. Last year
5 2 / P I Z Z AT O D AY. C O M / O C T O B E R 2 0 1 7

alone, the company donated
$30,000 to more than 200
organizations.
Azzip holds its fundraisers
quietly. It allows charities to
sign up to be a beneficiary
- or sometimes invites the
charities. Once signed into
the program, Azzip sends
vouchers to the charity for
a specific fundraiser day.
The charity distributes the
vouchers and when recipients
visit Azzip, they show the
voucher and 20 percent of
their sale goes to the charity.
It's not a lot of work for
Azzip. "We send them copies
of the voucher and they are
in charge of promoting their
Giveback to supporters,"
Niemeier says.
On the days of the
fundraisers there's a
substantial boost in business
at the stores, but he also
guesses most new customers
come back in the long-term.
Each Azzip location holds
one of these fundraisers
every Monday, Tuesday and
Wednesday. On a typical
Giveback day consumers
redeem an average of 25 to 50
vouchers, though sometimes
as many as 100. On top of
the money donated, Niemeier
believes the fundraisers also
help business.
"Connecting with these
locations gives people a
reason to try Azzip," Niemier
says. "It also helps build
positive relationships in the
community. That piece can't
be overstated - the goodwill
we've built up." n
AMANDA BALTAZAR is a
Washington-based freelancer
who covers restaurants, food,
beverages and retail. She is
donating half of the income
from this story to charity.


http://www.mfgtray.com http://www.mfgtray.com http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - October 2017

Pizza Today - October 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
At Your Service
Destinations
Knead to Know
A Front-of-House Manager
Bbq Types to Menu
For the Love of Linguine
Lobster
National Pizza Month
Fundraisers
Road to Pizza & Pasta
Hot 100 Independents
Rebranded
The Pies of Providence
Preferred Suppliers
Pizza & Pasta Ne Exhibitor List
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - October 2017 - CT1
Pizza Today - October 2017 - CT2
Pizza Today - October 2017 - Pizza Today - October 2017
Pizza Today - October 2017 - Cover2
Pizza Today - October 2017 - Commentary
Pizza Today - October 2017 - 4
Pizza Today - October 2017 - 5
Pizza Today - October 2017 - Contents
Pizza Today - October 2017 - 7
Pizza Today - October 2017 - 8
Pizza Today - October 2017 - 9
Pizza Today - October 2017 - Contributors
Pizza Today - October 2017 - 11
Pizza Today - October 2017 - Expo Spotlight
Pizza Today - October 2017 - 13
Pizza Today - October 2017 - Interact
Pizza Today - October 2017 - 15
Pizza Today - October 2017 - Conversation
Pizza Today - October 2017 - 17
Pizza Today - October 2017 - Man on the Street
Pizza Today - October 2017 - 19
Pizza Today - October 2017 - Respecting the Craft
Pizza Today - October 2017 - 21
Pizza Today - October 2017 - At Your Service
Pizza Today - October 2017 - 23
Pizza Today - October 2017 - Destinations
Pizza Today - October 2017 - 25
Pizza Today - October 2017 - Knead to Know
Pizza Today - October 2017 - 27
Pizza Today - October 2017 - 28
Pizza Today - October 2017 - 29
Pizza Today - October 2017 - A Front-of-House Manager
Pizza Today - October 2017 - 31
Pizza Today - October 2017 - 32
Pizza Today - October 2017 - 33
Pizza Today - October 2017 - Bbq Types to Menu
Pizza Today - October 2017 - 35
Pizza Today - October 2017 - 36
Pizza Today - October 2017 - 37
Pizza Today - October 2017 - For the Love of Linguine
Pizza Today - October 2017 - 39
Pizza Today - October 2017 - 40
Pizza Today - October 2017 - 41
Pizza Today - October 2017 - Lobster
Pizza Today - October 2017 - 43
Pizza Today - October 2017 - 44
Pizza Today - October 2017 - 45
Pizza Today - October 2017 - National Pizza Month
Pizza Today - October 2017 - 47
Pizza Today - October 2017 - 48
Pizza Today - October 2017 - 49
Pizza Today - October 2017 - Fundraisers
Pizza Today - October 2017 - 51
Pizza Today - October 2017 - 52
Pizza Today - October 2017 - 53
Pizza Today - October 2017 - Road to Pizza & Pasta
Pizza Today - October 2017 - 55
Pizza Today - October 2017 - Hot 100 Independents
Pizza Today - October 2017 - 57
Pizza Today - October 2017 - 58
Pizza Today - October 2017 - 59
Pizza Today - October 2017 - Rebranded
Pizza Today - October 2017 - 61
Pizza Today - October 2017 - 62
Pizza Today - October 2017 - 63
Pizza Today - October 2017 - The Pies of Providence
Pizza Today - October 2017 - 65
Pizza Today - October 2017 - 66
Pizza Today - October 2017 - 67
Pizza Today - October 2017 - 68
Pizza Today - October 2017 - 69
Pizza Today - October 2017 - 70
Pizza Today - October 2017 - 71
Pizza Today - October 2017 - 72
Pizza Today - October 2017 - 73
Pizza Today - October 2017 - 74
Pizza Today - October 2017 - 75
Pizza Today - October 2017 - 76
Pizza Today - October 2017 - 77
Pizza Today - October 2017 - Preferred Suppliers
Pizza Today - October 2017 - 79
Pizza Today - October 2017 - Pizza & Pasta Ne Exhibitor List
Pizza Today - October 2017 - 81
Pizza Today - October 2017 - 82
Pizza Today - October 2017 - 83
Pizza Today - October 2017 - Pizza Today Yellow Pages
Pizza Today - October 2017 - 85
Pizza Today - October 2017 - 86
Pizza Today - October 2017 - 87
Pizza Today - October 2017 - 88
Pizza Today - October 2017 - 89
Pizza Today - October 2017 - 90
Pizza Today - October 2017 - 91
Pizza Today - October 2017 - 92
Pizza Today - October 2017 - The Marketplace
Pizza Today - October 2017 - 94
Pizza Today - October 2017 - 95
Pizza Today - October 2017 - 96
Pizza Today - October 2017 - 97
Pizza Today - October 2017 - 98
Pizza Today - October 2017 - 99
Pizza Today - October 2017 - 100
Pizza Today - October 2017 - 101
Pizza Today - October 2017 - 102
Pizza Today - October 2017 - 103
Pizza Today - October 2017 - 104
Pizza Today - October 2017 - Reader’s Resource
Pizza Today - October 2017 - Mike’s Monthy Tip
Pizza Today - October 2017 - Cover3
Pizza Today - October 2017 - Cover4
http://www.nxtbook.com/nxtbooks/pizzatoday/201912
http://www.nxtbook.com/nxtbooks/pizzatoday/201911
http://www.nxtbook.com/nxtbooks/pizzatoday/201910
http://www.nxtbook.com/nxtbooks/pizzatoday/201909
http://www.nxtbook.com/nxtbooks/pizzatoday/201908
http://www.nxtbook.com/nxtbooks/pizzatoday/201907
http://www.nxtbook.com/nxtbooks/pizzatoday/201906
http://www.nxtbook.com/nxtbooks/pizzatoday/201905
http://www.nxtbook.com/nxtbooks/pizzatoday/201904
http://www.nxtbook.com/nxtbooks/pizzatoday/201903
http://www.nxtbook.com/nxtbooks/pizzatoday/201902
http://www.nxtbook.com/nxtbooks/pizzatoday/201901
http://www.nxtbook.com/nxtbooks/pizzatoday/201812
http://www.nxtbook.com/nxtbooks/pizzatoday/201811
http://www.nxtbook.com/nxtbooks/pizzatoday/201810
http://www.nxtbook.com/nxtbooks/pizzatoday/201809
http://www.nxtbook.com/nxtbooks/pizzatoday/201808
http://www.nxtbook.com/nxtbooks/pizzatoday/201807
http://www.nxtbook.com/nxtbooks/pizzatoday/201806
http://www.nxtbook.com/nxtbooks/pizzatoday/201805
http://www.nxtbook.com/nxtbooks/pizzatoday/201804
http://www.nxtbook.com/nxtbooks/pizzatoday/201803
http://www.nxtbook.com/nxtbooks/pizzatoday/201802
http://www.nxtbook.com/nxtbooks/pizzatoday/201801
http://www.nxtbook.com/nxtbooks/pizzatoday/201712
http://www.nxtbook.com/nxtbooks/pizzatoday/201711
http://www.nxtbook.com/nxtbooks/pizzatoday/201710
http://www.nxtbook.com/nxtbooks/pizzatoday/201709
http://www.nxtbook.com/nxtbooks/pizzatoday/201708
http://www.nxtbook.com/nxtbooks/pizzatoday/201707
http://www.nxtbook.com/nxtbooks/pizzatoday/201706
http://www.nxtbook.com/nxtbooks/pizzatoday/201705
http://www.nxtbook.com/nxtbooks/pizzatoday/201704
http://www.nxtbook.com/nxtbooks/pizzatoday/201703
http://www.nxtbook.com/nxtbooks/pizzatoday/201702
http://www.nxtbook.com/nxtbooks/pizzatoday/201701
http://www.nxtbook.com/nxtbooks/pizzatoday/201612
http://www.nxtbook.com/nxtbooks/pizzatoday/201611
http://www.nxtbook.com/nxtbooks/pizzatoday/201610
http://www.nxtbook.com/nxtbooks/pizzatoday/201609
http://www.nxtbook.com/nxtbooks/pizzatoday/201608
http://www.nxtbook.com/nxtbooks/pizzatoday/201607
http://www.nxtbook.com/nxtbooks/pizzatoday/201606
http://www.nxtbook.com/nxtbooks/pizzatoday/201605
http://www.nxtbook.com/nxtbooks/pizzatoday/201604
http://www.nxtbook.com/nxtbooks/pizzatoday/201603
http://www.nxtbook.com/nxtbooks/pizzatoday/201602
http://www.nxtbook.com/nxtbooks/pizzatoday/201601
http://www.nxtbook.com/nxtbooks/pizzatoday/201512
http://www.nxtbook.com/nxtbooks/pizzatoday/201511
http://www.nxtbook.com/nxtbooks/pizzatoday/201510
http://www.nxtbook.com/nxtbooks/pizzatoday/201509
http://www.nxtbook.com/nxtbooks/pizzatoday/201508
http://www.nxtbook.com/nxtbooks/pizzatoday/201507
http://www.nxtbookMEDIA.com