Diversity MBA Magazine - April 2008 - (Page 20) and implements Diversity Business Plans that focus on recruitment, retention, communication, talent development, representation and leadership accountability. MetLife has built a strong diversity community that includes an Enterprise Diversity Council of senior managers from each line of business, six affinity/employee groups that promote professional and personal development through peer support and educational and networking activities, and 30 employee-led diversity groups. Each year, the company participates in diverse national conferences, such as the National Urban League, NAACP, National Black MBA and Rainbow/PUSH-Wall Street Project. Through presentations, participation in oncampus clubs, professional organizations and diversity associations, the company has built long-term relationships with universities and colleges. INROADS provides internships and work-study assignments for high-potential undergrads of color. Currently, 52% of INROADS interns become full-time employees. comprised of men and women from Burger King and external organizations representing the franchise and community interests of African Americans, Hispanics, Asian Americans, and other minority groups. Burger King incorporated inclusion into its business strategies and charted a specific course of action to provide the greatest return. Its four pillars are each supported by an executive team leader: increasing supplier diversity and the number of diversity-owned restaurants and franchisees; outreach to diverse community organizations; reaching its multi-cultural consumers, and building a talented workforce reflective of the Burger King community through recruiting, mentoring, retention, training, and benefits. 9 Harley Davidson Inc. Milwaukee, WI 9,000 Employees www.harley-davidson.com A major manufacturer of motorcycles and accessories, Harley’s diversity efforts are focused on creating and implementing a company-wide integrated strategy. As of early 2007, 15% of its directors, 8% of its vice presidents and 25% of its general managers were Black. Harley takes a four-pronged approach to diversity. Workforce Diversity encourages an environment that celebrates differences and inclusion among employees. It promotes an inclusive environment to attract, develop and retain top talent. Supplier Diversity focuses on developing and fostering opportunities to do business with minority- and women-owned suppliers who reflect the diversity of Harley’s expanding customer base. Dealership Diversity increases the representation of female and minority owners and dealership employees, and assists in creating a welcoming environment for the customer base. Community Involvement stresses the firm’s commitment to be a good corporate citizen and contribute to the communities where it has a presence. 7 Kaiser Permanente Oakland, CA 156,800 employees (E) www.kaiserpermanente.org The country’s leading integrated health plan, Kaiser is a not-for-profit privately held health-services company. Its National Diversity agenda , a board-mandated initiative, helps develops sponsors and coordinates the implementation of national diversity initiatives and pilot programs. The five functional units that implement Kaiser’s strategic priorities include culturally competent care, national linguistic and cultural programs, workforce diversity, regional diversity operations and diversity strategy implementation. Through its Institute for Culturally Competent Care, Kaiser has established clinical models that respond to the health needs of specific populations. Some of these include the San Francisco Center of Excellence, which provides primary care in Spanish and Chinese; a center focusing on the Black population at its West Los Angeles Medical Center, and a Latino center in Colorado. The company stresses commitment to creating a workforce with a high level of cultural sensitivity and diverse language skills . 10 Citigroup Inc. New York, NY 340,000 employees www.citigroup.com One of the world’s largest financial-services organizations, Citi makes diversity a core component of its management practices. Citi businesses and managers are held accountable for progress against annual diversity plans. Diversity reviews in the business units are held quarterly and the board of directors conducts an annual review of the company’s franchise efforts. Citi attracts diverse graduate, professional, and undergraduate talent to build a leadership pipeline that reflects the diversity of its clients and the international communities where it does business. It recently surpassed $950 million in spending with business w w w. d ive r s it y mb a ma g a z in e. c o m 8 Burger King Corp. Miami, FL 360,000+ employees www.burgerking.com Burger King is the second-largest fast-food hamburger chain in the world with more than 11,200 restaurants, most of them franchises. In 1991, it established a Diversity Action Council as an independent working advisory board to Burger King in forming and evaluating diversity development goals. The council is 20 http://www.harley-davidson.com http://www.kaiserpermanente.org http://www.citigroup.com http://www.burgerking.com http://www.diversitymbamagazine.com
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