Diversity MBA Magazine - Fall 2008 - (Page 60)

WHO'S WHO IN DIVERSITY Rebeca “Becky” Johnson is the new chief marketing officer at Blockbuster, Inc. In her new role, she will have responsibility for the company’s overall branding and marketing efforts. Johnson brings more than 25 years of experience in retailing and consumer package goods to the video rental and retail company. Before joining Blockbuster, Johnson was the chief marketing and global branding officer for Brinker International, where she was responsible for all brand development strategies, consumer insights, culinary development, marketing communications and innovation for Brinker’s multibillion-dollar portfolio of casual dining restaurant brands. Prior to that, she spent 16 years at PepsiCo/Frito-Lay/KFC in a variety of general management, marketing and sales roles. The United States Hispanic Chamber of Commerce (USHCC) has selected Hilda Rayas as Chief Operating Officer. She will be responsible for the financial oversight and all internal operations of the organization. She will also be the primary legislative liaison with Members of Congress advocating for and supporting legislation affecting small business owners, specifically Hispanic-owned. Rayas brings more than 25 years of documented success in global leadership, minority business advocacy and executive level management to the USHCC. Most recently, Rayas served as Director of the Interracial Council for Business Opportunities (ICBO) in New York. In almost ten years of working for AT&T, Rayas also navigated complex political situations in both the USA and Latin America/Caribbean resulting in the company’s entry into Spain, Colombia, Chile, Peru, Mexico, and Puerto Rico. Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than 2.5 million Hispanic-owned businesses in the United States. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Puerto Rico, Canada, Mexico, Bolivia and Uruguay. Tisa W. Jackson has joined Union Bank of California, NA as vice president of diversity and inclusion. She will develop and execute diversity and inclusion strategies, initiatives, and programs for the bank. Previously, Jackson was vice president of the diversity and inclusion strategies group at Countrywide Financial. She also served as HR administrator for Deloitte & Touche Tax Technologies and HR manager for InfoNXX. Jackson is also founder of the Professional & Technical Diversity Network, program chair of the Young African American Women’s Conference, and on the leadership council of the Global Organization for Leadership and Diversity. Vivi Zigler has been promoted to President, NBC Universal Digital Entertainment. In her new post, Zigler will lend her support and expertise to all of the NBC Universal entertainment websites. Zigler will continue to oversee the NBC Universal Digital Studio and NBC Digital Entertainment, including NBC.com. Zigler was most recently Executive Vice President, NBC Digital Entertainment and New Media. In this role she was responsible for leading the NBC.com digital team in strategic efforts to further connect NBC’s primetime, late night and daytime programs to Internet users. Earlier, the veteran NBC marketing executive was Executive Vice President, Current Programs, NBC Entertainment, where she oversaw the production of NBC’s slate of comedy and drama series. Previously, while serving as Senior Vice President of Marketing & Advertising Services for The NBC Agency, Zigler oversaw marketing and advertising for Bravo, including the successful campaigns for Queer Eye for the Straight Guy and Celebrity Poker. 60 w w w. d ive r s it y mb a ma g a z in e. c o m http://www.NBC.com http://www.NBC.com http://www.diversitymbamagazine.com

Table of Contents Feed for the Digital Edition of Diversity MBA Magazine - Fall 2008

Diversity MBA Magazine - Fall 2008 Contents Letters to the Editor In Your Own Hands Editor's View Business Briefs Off the Shelf Diversity MBA 2008 Awards Gala and Leadership Forum "Diversity Next Practices" Illusion of Inclusion Good Is Not Enough Revisiting Your Personal Brand Discover Your Power Voice Authentic Leadership In An Ever-Changing Marketplace Stopping the Brain Drain: How Companies Can Keep Talented People of Color Corporate Succession Planning - How Do You Fit In? How To Manage Virtual Teams Beyond Demographics Recruit, Recognize, Retain, Reinvest – Winning the Talent Acquisition Game Leave Ego at the Door Modernizing Supplier Diversity Taking the Leadership High Road… When You Can Find It Think Boardroom Bound; It’s Happening Who's Who In Diversity Fail to Succeed 4-Star Start-Up, Chris Ward: Character Above All Get Them at Hello – Tips to Improve Your Marketing Kit Sonny Vu, Entrepreneur A World at Your Fingertips Big Brother Wants Your Bank Account Stepping Off The Corporate Ladder HR Focus with Monica Ross A Unique New England Vacation Bold Caballeros y Noble Bandidas Women of Color and Cancer: The Chicago Phenomenon Being Single Isn't Easy International MBAs Flock To U.S. Schools Smart Strategy Gadgets+Gizmos Advertiser's Index

Diversity MBA Magazine - Fall 2008

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