District Administration - January 2011 - (Page 6)

Advertiser Index 3LCD......................................................................... 3 www.3LCD.com ACT, Inc.................................................................. 61 www.act.org/results AMX Corporation. .......................................... CV2-1 www.SimplyYourCampus.com CORE ECS .............................................................. 65 www.coreK12.com CoSN ...................................................................... 57 www.cosn.org/conference2011 eInstruction ........................................................... 13 www.einstruction.com/mobiview Follett Software Company.................................CV4 www.FollettSoftware.com Global Scholar......................................................... 5 www.globalscholar.com/janfetc Heinemann ............................................................ 15 www.FountasAndPinnell.com Memphis City Schools ......................................... 25 www.urbaneducationcenter.com/theforum Mimio ...................................................................... 9 www.mimio.dymo.com/A3 NCTM ........................................................23, 59, 74 www.nctm.org/hsfocus, www.nctm.org/meetings, www.nctm.org/membership OnCourse Systems for Education .................... CV3 www.oncoursesystems.com Optimum Solutions Corporation............................ 8 www.oscworld.com PEPPM ..................................................................... 4 www.peppm.org Performance Matters........................................... 51 www.performancematters.com Qomo Hitevision. .................................................. 29 www.qomo.com Renaissane Learning ............................................ 19 www.renlearn.com/lp/da1 Schoolwires, Inc.. ................................................. 58 www.schoolwires.com/centricity2 TCEA .................................................................67-70 www.tcea.org TextHelp Systems, Ltd. .......................................... 7 www.texthelp.com/district Virtual Product Shootout ..................................... 53 www.districtadministration.com/productshootout Web Seminar ........................................................ 27 www.districtadministration.com/webseminars D DistrictAdministration A SOLUTIONS FOR SCHOOL DISTRICT MANAGEMENT Editorial Director Joseph J. Hanson Publisher Daniel E. Kinnaman EDITORIAL Editor in Chief Judy Faust Hartnett jhartnett@districtadministration.com Senior Editor Angela Pascopella apascopella@districtadministration.com Products Editor Kurt Eisele-Dyrli kdyrli@districtadministration.com Associate Editor Marion Herbert mherbert@districtadministration.com Copy Editors Don Parker-Burgard, Lynn Russo Whylly JANUARY 2011 Volume 47 Number 1 Contributing Writers Kevin Butler, Randall Collins, Alan Dessoff, Eamonn O’Donovan, Christopher Griffin, Cathleen Norris, Scott Poland, Ron Schachter, Elliot Soloway, Gary S. Stager, Ken Trump ART Art Director Susan Rohal-Corbett srohalcorbett@promediagrp.com Art Production Coordinator and Designer Edie Hagendoorn INTERACTIVE MEDIA/WEB DEVELOPMENT Director of Interactive Business Strategy Stephanie Martinez smartinez@promediagrp.com Web Editor Judy Faust Hartnett jhartnett@districtadministration.com Web Seminar Director J.D. Solomon jdsolomon@promediagrp.com Interactive Designer and AV Production Brian Kelly Senior Web Project Manager Sharon A. Rieger Web Advertising Production Georgia Langner ADVERTISING SALES Associate Publisher East Coast Sales Manager George Halo ghalo@districtadministration.com (609) 242-4294 Fax: (908) 765-0300 Midwest Sales Manager Katie MacArthur kmacarthur@promediagrp.com (203)663-0123 Fax: (203) 663-0153 West Coast Sales Manager George Saroyan gsaroyan@districtadministration.com (951) 415-2423 Fax: (866) 382-3782 Event Sponsorship Matt Kinnaman mkinnaman@districtadministration.com (413) 358-4188 Fax: (203) 516-2391 Guides & Directories/Inside Sales Rachel Harris rharris@promediagrp.com (678) 521-7584 Fax: (678) 894-8465 Exhibit Sales Janice Sermonet jsermonet@promediagrp.com (678) 481-4666 Fax: (203) 663-0153 Executive Job Search Gloria Williams (203) 663-0101 gwilliams@promediagroup.com, www.DistrictAdministration.com/viewjob.aspx Ad Traffic Manager Rosetta Moore rmoore@promediagrp.com (203) 663-0102 Fax: (203) 663-0153 CUSTOM MEDIA For information regarding custom publishing, contact your sales manager or J.D. Solomon at jdsolomon@districtadministration.com M A R K E T I N G & A D M I N I S T R AT I O N Director of Marketing and Communications Matt Kinnaman Director of Custom Media J.D. Solomon Director of Account Services Susan D. Charamut Bookkeeper Sophia Mirra Circulation Coordinator Frances Cassone Executive Assistant Lilly Holman Operations Assistant Gloria Williams Collections Coordinator Elizabeth Portillo PROFESSIONAL MEDIA GROUP LLC Chairman and CEO Joseph J. Hanson President and Publisher Daniel E. Kinnaman Director of Finance, Operations and Human Resources Donna Levin Director of Conferences and Trade Shows Ellen Boyer Director of Circulation and Production Dana Kubicko Editor in Chief Emeritus Odvard Egil Dyrli Publisher Emeritus Howard A. Reed REPRINTS/PERMISSIONS Reprints are available at a nominal cost. For more information contact Rosetta Moore at (203) 663-0102. SUBSCRIPTIONS Send address changes to Fran Cassone, District Administration, 488 Main Ave., Norwalk, CT 06851 circulation@promediagrp.com SUBMISSIONS Send story ideas to editor before sending unsolicited manuscripts. DISTRICT ADMINISTRATION assumes no liability for the return of unsolicited materials. HOW TO REACH US 488 Main Ave., Norwalk, CT 06851, Phone: (203) 663-0100, Fax: (203) 663-0149, Editorial Fax: (203) 663-0148 Web Site www.DistrictAdministration.com 6 January 2011 District Administration http://www.DistrictAdministration.com http://www.3LCD.com http://www.act.org/results http://www.SimplyYourCampus.com http://www.coreK12.com http://www.cosn.org/conference2011 http://www.einstruction.com/mobiview http://www.FollettSoftware.com http://www.globalscholar.com/janfetc http://www.FountasAndPinnell.com http://www.urbaneducationcenter.com/theforum http://www.mimio.dymo.com/A3 http://www.nctm.org/hsfocus http://www.nctm.org/meetings http://www.nctm.org/meetings http://www.nctm.org/membership http://www.oncoursesystems.com http://www.DistrictAdministration.com/viewjob.aspx http://www.oscworld.com http://www.peppm.org http://www.performancematters.com http://www.qomo.com http://www.renlearn.com/lp/da1 http://www.schoolwires.com/centricity2 http://www.tcea.org http://www.texthelp.com/district http://www.districtadministration.com/productshootout http://www.districtadministration.com/productshootout http://www.districtadministration.com/webseminars http://www.DistrictAdministration.com

Table of Contents for the Digital Edition of District Administration - January 2011

District Administration - January 2011
Contents
From the Editor
Letters
News Update
Administrator Profile
District Profile
Conversations
Crisis Response
Going Mobile
Online Edge
Professional Opinion
K12 Guide to Audio/Visual Solutions
Product Focus
What’s the Value in Value-Added?
The Politicization of Bullying
Holding On to Parent Voices
Tough New Issues Refocus Health Education
New Products
Books

District Administration - January 2011