District Administration - September 2007 - (Page 33)

Average Expenditures by District Student Enrollment Based on data from respondents, average expenditures were calculated across all school districts reached by District Administration. According to Market Data Retrieval, at the time of the survey there were 14,328 districts in the U.S. District Student Enrollment Less than 600 600- 2,499 2,500- 9,999 Technology: hardware, and software Curriculum Products/Programs: books, software, teaching materials Construction/Renovation/Remodeling: contractor services, building materials, windows, ﬂooring, and heating/ventilating/AC equipment Security Products/Equipment: physical security, access control, and cyber security Personnel/Support/Administrative Products/ Equipment: professional development programs and student records $219 mill. $779 mill. $1.33 bill. 10,000 or More $1.99 bill. Total All Districts $4.32 bill. $108 mill. $416 mill. $876 mill. $1.55 bill. $2.95 bill. $1.48 bill. $6.28 bill. $8.86 bill. $7.16 bill. $23.77 bill. $6.2 mill. $358 mill. $290 mill. $463 mill. $1.17 bill. $112 mill. $110 mill. $508 mill. $359 mill. $1.09 bill. TOTALS $1.98 bill. $7.94 bill. $11.86 bill. $11.52 bill. $33.30 bill. % Respondents BRAND “BUILDERS” AND BRAND “BURNERS” Within districts, DA subscribers are frequently responsible for the selection or rejection of brands of products, services and equipment. Of these, 96 percent were involved in decisions that led to the purchase of speciﬁc products, and 93 percent were involved in decisions that led to speciﬁc brands being rejected. For example, in a three-month period, 60 percent of readers were involved in “burning” a speciﬁc brand. Decisions Led to Purchase Within the last month Within the last 3 months Within the last 6 months Within the last 9 months Within the last 12 months Within the last 24 months Longer than 24 months ago Subtotal, Affecting Vendors Never 48.7 19.2 11.9 4.7 8.8 1.4 1.6 96.3 3.7 Decisions Led to Rejection 38.7 21.4 11.6 4.1 10.6 3.9 3.1 93.4 6.7 Readers act as “brand builders” and “brand burners” to support or reject speciﬁc vendors. KEEPING UP-TO-DATE We want to continue to be your go-to source for up-to-date and accurate information on products and services for K12 school districts, and in the articles in the continuation of this series, we will drill down in each of the purchase priority areas. We also oﬀer a rapidly expanding online products guide on our Web site (www.districtadministration.com/products) that has thousands of products to view. In addition, early in 2008 we will publish a special “thirteenth issue,” devoted www.DistrictAdministration.com entirely to products, and will name the “Readers’ Choice Top 100 Products of 2007.” Let us know what works best for your district, so others can make informed decisions, by ratings your favorites today. DA Odvard Egil Dyrli, gdyrli@edmediagroup.com, is editor-in-chief of DISTRICT ADMINISTRATION, and emeritus professor of education at the University of Connecticut. September 2007 33 http://www.districtadministration.com/products http://www.DistrictAdministration.com

Table of Contents Feed for the Digital Edition of District Administration - September 2007

Cover Contents Editor’s Letter Letters News Update Curriculum Update Inside the Law District Profile Administrator Profile District Buying Power 2007 X-Factor Student Achievement Awards 2007 We've Got Mail Supporting New Teachers How Well Does This Web Site Work? New Products Problem Solution Computer Literature Research Corner Online Edge Supervisor’s Opinion Speaking Out Calendar of Events Understanding the Times

District Administration - September 2007

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