University Business - January 2007 - (Page 16)

Warning : session_start : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : session_start : Cannot send session cache limiter - headers already sent output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : Cannot modify header information - headers already sent by output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 B E H I N D the NEWS C O U R S E C A TA L O G U Dollars and Sense The Web of the Future THE UNIVERSITY OF ARIZONA’S LEADERS believe that Web 2.0 technologies will be a driving force in the workplace of the future, so they’re laying the foundation for teaching those skills to students. The school has partnered with IBM’s Academic Initiative program to help students master such things as blogs, online social networking, and podcasting. The program will help replenish the supply of skilled IT-savvy workers lost to the dot-com bust at the beginning of the decade. Computer science studies declined in the ensuing years, but now, with emergence of new technologies related to the Web 2.0 framework, businesses anticipate a new need to have employees with these skills. “It’s a natural evolution of the web,” says Andrea Winkle, UA adjunct instructor and coordinator of early outreach for the MIS department. “They’re going to have to learn to involve their customers more in their value chain and it’s going to give those who do a competitive advantage.” Students will learn about the role of online communities in business, the common types of community tools and environments, and how to launch, populate, and grow communities. The course consists of traditional lectures, virtual class sessions, and real-world experiences. —Tim Goral FROM SALES PITCHES FOR “V1GRA” TO PLEAS FOR HELP TRANSFER ring funds by the son of a former leader of an African country who was killed by his enemies, our in-boxes are full of spam mail. But there’s one e-mail message that people are reading. It’s the “Financial Tip of the Week” from the University of Missouri-Columbia’s Office for Financial Success. Written by OFS Director Mark Oleson, the messages are directed to students who have little experience with personal finance. The e-mail offers tips on eliminating debt, opting out of solicitations, negotiating a lower credit-card-rate, and understanding changes to student loan legislation. Oleson started writing the weekly tips six-and-a-half years ago when he was at Iowa State. The project is intended to give students unbiased, personalized information. More students will drop out of college for financial reasons than academic reasons, he notes. “I wanted to inform students about the available financial counseling services. If someone didn’t know about it and could have benefited from it, that bothers me,” he says. The “Financial Tip of the Week” e-mail has grown to more than 43,000 subscribers nationwide, and it now has a companion blog www.financialtip.blogspot.com , launched last August. “We were getting complaints from our ‘computer people’ about the large size of the e-mails and they asked us to use an outside service to disseminate our tip; thus was the birth of the blog,” Oleson says. Other schools may soon be following Oleson’s lead. He says he’s had inquiries from Northern Colorado University, the University of Alabama-Birmingham, Columbia College and DePaul University Ill. about the program. —T.G. PHOTO BY JOHN MCCORMICK Engaged in Energy Efforts Students will build online communities. W H E N VIRGINIA TECH’S OFFICE OF ECO nomic Development OED and Deans’ Task Force on Energy Security and Sustainability organized an October forum for VA Tech energy researchers, organizers expected up to 100 participants. Close to 200 showed up. The amount of research “kind of overwhelmed us,” says Chad Miller, an economic development specialist in Virginia Tech biofuels researcher the OED. Even within the same university, it’s tough to Percival Zhang at work in his lab. know what everyone is up to. The discussion served as preparation for a larger event on November 29 and 30, the Energy Research and Engagement Showcase. The aim: Help businesses and community leaders learn about energy-related activities, research, and results at Virginia universities. Dialogue with the government and corporate sectors is important for increasing sponsored research and promoting how university groups can work with companies and keep graduates in the area, Miller says. As for inviting other universities, he points to the unique strengths of each institution and how collaboration has become a bigger part of university research. Interdisciplinary and cross-institutional collaboration “also strengthen our proposals with the state agencies,” explains Miller, adding that he knows of about 10 states involved in similar dialogue-building energy initiatives. More than 150 people attended the showcase, including university researchers, company representatives, and government officials. The areas that appeared to have the greatest potential are: biofuels; nuclear energy; fuel cells; network infrastructure security and reliability; coal gasification and carbon sequestration; and energy efficiency policy. —M.E. universitybusiness.com 16 | January 2007 Update01.indd Update01.indd 16 12/18/06 11:50:28 AM Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0 http://universitybusiness.com

Table of Contents for the Digital Edition of University Business - January 2007

Contents
College Index
Company Index
Advisory Board
Editor's Note
Sense of Place
Stats Watch
People Watch
Viewpoint
Human Resources
Money Matters
Marketing
Financial Aid
Community Colleges
Missed Connections
Escuse Me: Can you Spare a Million?
The Associate
Media Relations Boot Camp
Admissions Administrators Speak Out
Business Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - January 2007

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