University Business - January 2007 - (Page 50)

Warning : session_start : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : session_start : Cannot send session cache limiter - headers already sent output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : Cannot modify header information - headers already sent by output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 Many of those involved in the Marketing Apprentice class at Northern Illinois University—including the two alumni who played “Donald”—are now more involved in helping the school in additional ways. A DOSE OF REALITY What does it take to start a reality competition similar to The Apprentice on a campus? Those who have done so offer the following suggestions: • Be willing to think outside the classroom. • Obtain buy-in from top administrators. • Work with alumni who are already engaged in your institution. They may be able to help in a variety of capacities, donating their time or money to support the program, for instance. • Have everything well planned out. Details should be nailed down in advance for the companies. • Get student input and involvement in the program planning process. • Recruit a cross-section of students; the competition shouldn’t be open to just business students. Students who have true passion can work well in groups no matter what the discipline. • Promote and advertise the course or program during registration periods. • Make sure the administrator or faculty member running the program is passionate, engaged, and business savvy—with real-world work experience. A CompetitiveEdge to soldiers in Iraq. One student even landed a spot on a local TV morning news show to promote the effort. “The class is one of those things that we will never forget,” Schoenbachler says. “I truly feel like the students who were in the class will be interested and engaged alumni of the college forever.” Vanderbilt University: The Accelerator Mike Sicard, associate professor of management in the Owen Graduate School of Management at Vanderbilt University Tenn. , meets regularly with former students of the four-week Accelerator program, of which he is director. The Accelerator, open to both undergraduate and recent graduates, features classroom instruction and hands-on experience with dozens of executives from different industries. Students help those executives address the business issues they’re facing. The program not only keeps Sicard in touch with former students, but also encourages Vanderbilt undergraduates to join the business school, while also inspiring graduates to return to the institution to pursue the master’s of finance program. Prior to launching The Accelerator, the Nashville institution hosted focus groups asking students what their needs were. Now, two years into the program, the number of students opting to sign up is steadily increasing. Moreover, the number of companies that students have connected with through the program’s networking breakfasts, lunches, and dinners has easily surpassed the 100 mark. While they don’t compete for an actual job offer, they’re making connections with hiring managers. “Businesses that have been involved like what they’ve seen and students have responded very favorably,” Sicard says of the program. “If you do it well, they get excited.” Carrie Oleynik is the communications specialist in the College of Business and Economics at Towson University Md. . 50 | January 2007 Resources The Accelerator at Vanderbilt University Tenn. : http://accelerator.vanderbilt.edu The Arthur M. Blank Center for Entrepreneurship at Babson College Mass. , www.babson.edu/eship The Associate at Towson University Md. , www.towson.edu/cbe/associate Department of Management and Communication at Taylor University Fort Wayne Ind. , http://fw.taylor .edu/academics/departments/mgtcom Ma r k e t i n g Apprentice class at Northern Illinois University, www.cob.niu.edu/apprentice universitybusiness.com MA 75:53:9 60/81/21 05 ddni.05_701_BU Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0 http://accelerator.vanderbilt.edu http://www.babson.edu/eship http://www.towson.edu/cbe/associate http://fw.taylor.edu/academics/departments/mgtcom http://fw.taylor.edu/academics/departments/mgtcom http://www.cob.niu.edu/apprentice http://universitybusiness.com

Table of Contents for the Digital Edition of University Business - January 2007

Contents
College Index
Company Index
Advisory Board
Editor's Note
Sense of Place
Stats Watch
People Watch
Viewpoint
Human Resources
Money Matters
Marketing
Financial Aid
Community Colleges
Missed Connections
Escuse Me: Can you Spare a Million?
The Associate
Media Relations Boot Camp
Admissions Administrators Speak Out
Business Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - January 2007

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