University Business - January 2010 - (Page 17)
32% DATA P O I N T Hike in undergraduate tuition fees at the University of California. —University of California Board of Regents social media Getting a Take on Twitter Usage Both Harvard and Stanford have heavy followings on twitter, but their popularity doesn’t guarantee their owners will follow accounts in return or have much to tweet about. Leading U.S. institutions tend to use the microblogging platform more for posting news updates and official announcements rather than as a means for conversation, according to a study on twitter adoption and usage in higher ed. Conducted by UniversitiesandColleges.org, the study examined tweeting habits of the top 100 schools featured in the 2010 U.S. World News & Report college rankings guide. “twitter is getting a lot of coverage lately, and it seems there is a lot of enthusiasm [about it],” says Scott Johnson, the website’s editor. Focusing just on administrative accounts, research revealed that nearly every one of these colleges has at least one twitter account. those with the most followers were found to be either prestigious private schools or large public universities, while those with the fewest were generally smaller and lesser-known schools. Schools that publish the most tweets seem to also follow the most users. the most active users include the George Washington University (d.C.), which clocked in at close to 60 tweets a day, and the University of florida, which maintains 24 accounts. the most active account follower is the College of William and Mary (va.), reported to track more than 6,000 other accounts. an institution can have many followers, but this does not necessarily correspond with the activity rate at which the account’s owner may post, points out Johnson. the study showed that institutions use twitter differently. Some have separate accounts for the various academic schools, and others mainly post student-related news. In addition, institutions have been promoting their twitter accounts on their websites, Johnson says. to view the full study, titled “the top 100 Colleges on twitter,” see http://universitiesandcolleges.org. —M.H. How Many TiMes Per Day Do Colleges TweeT? Number of Colleges 35 30 25 20 15 10 5 0 0-10 10-20 20-30 30-40 40-50 50-60 Number of TweeTs SOURCE: “The Top 100 Colleges on Twitter,” UniversitiesAndColleges.org aS Smart phoneS BeCome more UBIqUItoUS, constituents want on-the-go access to campus information. and going mobile can be a great learning experience. Bill penney, chief technology officer at Stetson University (Fla.), proposed a campus iphone app to dan plante, a computer science professor. plante realized the project would be a good fit for his Software development class, in which students act as professional developers. penney provided equipment and students were asked to run with the campus app idea. an extra incentive: deliver a working app and keep the iphones provided. the students interacted with staff members across campus and gave regular class presentations. the final app has a password-protected campus directory, a campus map with GpS, access to the dining menu, and the ability to view upcoming courses. “We wanted to integrate with registration [and other systems], but it was a challenge for security reasons,” says student matt Wozniak. Word of mouth led 300 people to download the iStetson app within two months. a grant from at&t and equipment from apple will allow work to continue. penney’s next Software development class will focus on adding interactive features (e.g, rate cafeteria meals) as well as expanding the app to other mobile platforms and creating an open source version that other schools can customize, says plante. meanwhile, vendors are helping integrate mobile access with the campus SIS. during educause 2009, datatel and dubmenow showed an application created for Quinnipiac University (Conn.), and Jenzabar announced an app to come later this year. after migrating to Google apps for e-mail last year, the It office at Columbus State University (Ga.) built a mobile app for the android phone platform that interacts with Banner and allows students to access class schedules, academic status, and other protected information. “this is not the bread and butter of the day-to-day operations of a university,” says CIo abraham George. “But our president realizes the students coming in rely heavily on these technologies for access to their information and activities on campus.” Launched in September, the browser-based program works on any smart phone. —Ann McClure There’s a Class for That universitybusiness.com January 2010 | 17
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Table of Contents for the Digital Edition of University Business - January 2010
University Business - January 2010
Contents
Editor's Note
Company Index
College Index
Advisory Board
Behind the News
Community Colleges
Sense of Place
Viewpoint
Human Resources
Money Matters
Endowments 2010: Risk Management, Liquidity, Stewardship
Donor 3.0
Reporting for Duty
End Note
University Business - January 2010
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